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Maker Comment
Maker
📌
What inspired you to build this?
I built SmartFood because I kept thinking about how easy it is today to order food for ourselves — a few taps and it’s at your door — yet millions of people around us don’t know where their next meal will come from.
I wasn’t trying to create a charity. I wanted to build something for everyone, something as simple and familiar as UberEats or DoorDash, but with the power to let ordinary people help someone else in the most direct and human way: sending them a meal.
The idea came from a simple thought:
If technology makes life easier for us, why can’t it also make it easier for us to help others?
What problem were you trying to solve?
Food insecurity exists everywhere — even in cities full of restaurants and delivery apps.
SmartFood tries to solve one core problem:
People want to help, but they don’t always know how.
They don’t know who to help, where to send something, or whether it will actually reach the right person.
SmartFood eliminates that friction. It lets someone order a meal for themselves or send a meal directly to a person who currently has nothing to eat — using the same restaurant network, the same delivery system, and the same simple flow.
How did your approach or process evolve while working on this launch?
At first, I thought about building a donation system or partnering with organizations, but I realized that wasn’t the vision.
I didn’t want SmartFood to feel like charity — I wanted it to feel normal, accessible, and personal.
While working on the product, the process shifted in three ways:
From “charity platform” to “delivery platform with purpose.”
The breakthrough was understanding that people don’t need a new type of behavior — they just need an extra button during a behavior they already have.
From complex logistics to simple, restaurant-based delivery.
Instead of building a whole new infrastructure, I focused on leveraging the restaurants and delivery workflows people already trust.
From helping groups to helping individuals.
Users can send a meal directly to a specific person in need — it’s not abstract.
It’s immediate, human, and transparent.
As I refined the idea, the mission became clearer:
Give people the power to change someone’s day — or even their life — with the same ease they order their own lunch.
