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Their landing page is very well executed. Immediately I understand the product. Go to the site, you'll see what I mean.
Also, well-known (and super useful) ToutApp (http://toutapp.com) offers similar but even more functionality.
They also have a pretty solid team-account onboarding UX.
Been using this since their beta release and a "must" in my email workflow. The "word of mouth" referral power is strong with this one...told a few friends that you can track email opens and clicks...BOOM, signed up!
Awesome tool! Very well hunted @daveambrose!