The Phone for Humans. Stay connected with less distraction.



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Andrew DunnMaker@aandrewdunn · Co-founder and CEO at Siempo
[edit - wrote blog post in response to questions on why we're making hardware:] Hi Carlos, Thanks for your feedback! Software such as distraction management apps and launchers have attempted to solve the pain point of feeling distracted, but are severely limited in what they can do on top of iOS/Android. We’ve spoken to a large amount of users who have downloaded these apps to limit interruptions, but find them too easy to circumvent i.e. turn off or delete. Great for a few days, but as soon as a user gives into the temptation to cheat, their brain learns it can cheat anytime. They introduces some friction, but are akin to locking the liquor cabinet without hiding the key, when trying to reduce drinking. A lot of helpful things can be done with an Android launcher, but at the end of the day it’s a sub par experience because users still have access to all Google Services, including the Play Store, and receive unwanted notifications from that layer. Users still live in Google’s world, which tracks all user actions to drive engagement to their ad-based ecosystem. By redesigning a new OS from the ground up, tightly integrated with readily available hardware, we can build experiences that would not be possible on an existing OS and create a different set of principles to optimize for a user value economy–instead of an attention economy–in which both Siempo and app developers are incentivized to deliver on the user’s values. We have ideas for how this can evolve, but want to collaborate with diverse developer, scientific and user communities to iterate on the vision together and create a better system that balances the power of technology with how it can enrich our lives. No young company can compete with the iPhone in its first version. And we don't intend to. We are solving a paint point that they are not addressing, but we can't fix it within the limitations of their worlds, which benefit from promoting the most distracting and profitable apps, which are rewarded for monetizing our attention. We are looking for allies to support us on this mission. Warmly, Andrew
Evan Petrack@petrev01 · People Researcher; Loves GIS & Data
@aandrewdunn This was extremely well-said. Kudos.
Evan Thomas Paul@evanthomaspaul · VP Products, GuideStar
@aandrewdunn Kudos for taking on this major challenge. Your post and intro video reminded me of Are you in conversation with the designers involved in that effort? Have you all thought of those design principles when designing Siempo?
Evan Thomas Paul@evanthomaspaul · VP Products, GuideStar
@aandrewdunn When thinking of your product, I was also reminded of Spire ( I wonder if your phone product could incorporate some of the bio-sensors of Spire to give the user feedback on their mindfulness and stress level. I also wonder about feedback around what "enough" is. So often, our UX around steps, sleep, exercise activity, etc. implies a 'more is more' assumption. What if you had feedback that, "You've moved enough today. Perhaps now is a good time to spend on one of your other habits - calling a friend, reading a book, journaling, etc.
Evan Thomas Paul@evanthomaspaul · VP Products, GuideStar
@aandrewdunn Final thought (for now). I'm also reminded of the design principles behind the Self Journal ( I wonder how Siempo might not only reduce distraction, but also help reinforce focus on major goals. This would make Siempo attractive to not only the mindfulness crowd, but also the high performance / achiever crowd.
Andrew DunnMaker@aandrewdunn · Co-founder and CEO at Siempo
@evanthomaspaul thanks for the encouraging words, Evan! We are highly aligned with the folks and ethos of Time Well Spent, incorporating every one of their design principles as well as those from Rohan Gunatillake's Designing Mindfulness (https://www.designingmindfulness...).
carlos garcia@androidlove · Co-Founder, Internet Missionaries
I think you guys need to rethink your strategy and go the Android App route. Your phone compared to the shiny iPhone the techies go for does not stand a chance. Best bet go for the Android user with a launcher app replacement. Case in point, crickets on product hunt, Apple colored glasses.
Andrew DunnMaker@aandrewdunn · Co-founder and CEO at Siempo
@androidlove interested in giving the launcher a spin? We're kicking off an alpha test of the Siempo software experience and would love your feedback. Send me the email address for the Google account associated with your Android device and I'll share the download link and instructions.
Jack Smith@_jacksmith · Serial Entrepreneur & Startup Adviser
I have to agree with Carlos. Shipping hardware is super hard. by the time you ship the specs will probably be out of date. see high profile crashes for hardware companies recently like fitbit, gopro, coin, pebble etc. i'd suggest not building a hardware phone
Andrew DunnMaker@aandrewdunn · Co-founder and CEO at Siempo
@_jacksmith hardware is actually pretty straightforward for us since we are working with ODMs (Original Design Manufacturers) who have been making high quality smartphones for years for various markets. These ODM partners work on a fast timeline and also provide end-to-end hardware infrastructure support. As opposed to the hardware companies you mentioned, there is no need for us to re-invent the wheel when components and expertise are readily available, making it easy for to source a quality device and make modifications to the industrial design. Blackphone, Fairphone, Robin — hundreds of smartphones have hit the market to fill niches in recent years. Granted, many have not been successful, but we believe that is often because they have not been differentiated enough and did not provided long lasting value to the users. We hope to innovate more on the hardware in the future, but at the moment our energy is focused on designing the best software user experience.
Kelly Kuhn-Wallace@kkdub · 🎯Strategist for Hire
@aandrewdunn Convincing users to buy hardware is super hard, too. I ❤️ the ideals driving your product, but I couldn't commit to using the interface 100% of the time. (Because client work. +10ux weeklyreviews of apps, etc. Meetings. Etc.) Already carrying two phones (android & ios) and not interested in adding to the collection!
Andrew DunnMaker@aandrewdunn · Co-founder and CEO at Siempo
@kkdub We're learning that :) Everybody has a unique relationship to their device(s). In light of the Kickstarter performance, we are exploring releasing parts of our software in the coming months. Stay tuned!
Andrew DunnMaker@aandrewdunn · Co-founder and CEO at Siempo
In response to the frequently asked question: "why we are building hardware instead of an app, launcher or other software" - we've just published a blog post detailing our team's thinking. Feedback welcomed :)