I just started using this product yesterday and think it is quite impressive. You get Kicks for walking into stores, scanning items, and making purchases. 270,000 store locations arround the world are already participating. Retailers include Macy's, BestBuy, Target, and JCPenny. These kicks then are be turned in for rewards ranging from a Starbucks gift card to Beats headphones. The technology behind this company is incredibly powerful for retailers as they are able to track customers and present better more customized offerings.