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Shazam rolls out augmented reality platform for brandsShazam, originally a music ID app, has grown to include more content distribution and has now launched an augmented reality platform for its brand partners per a company press release. The platform will allow brands to share marketing materials enhanced with augmented reality.
Marketing DiveDavid Kirkpatrick
Shazam is now about more than just music - it has an AR platform, tooYou first got to know it as the app that helped you identify your music, but now, Shazam is helping you identify a whole lot more. On Monday, the app announced the launch of a new augmented reality platform for its partners, artists, and "hundreds of millions of global users."
Digital TrendsLulu Chang
Shazam Turbocharges Music Recognition App With New AR FeaturesShazam, known for its eponymous music recognition app, has launched a new augmented reality (AR) platform for brands, artists, and users around the world. Founded in 2000, Shazam offers a mobile app that lets you identify songs playing in the background by tapping a button.
Shazam's new AR platform has one thing the others don't: ScaleSince its inception in 1999, Shazam has been known mostly as the app that helps users identify songs and their artists. In 2015, the app branched out to include a visual-recognition function that allowed consumers to scan books and packages for special offers. Now, Shazam is taking that functionality into the third dimension with augmented reality.
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