SendGrid Email Analytics by Keen IO is the fastest way to analyze the performance of your email campaigns and take action. Compare campaigns and tests and download a list of users who performed any action. Use downloaded lists to keep your lists clean and drive up email performance with better campaigns.
The new data model is amazing! Neatly organized into opens, bounces, etc. Now has geo data and other extras. It feels really empowering.Cons:
While this tool requires no coding or programming, its for relatively data-savvy marketers and devs (which most are these days).
I work at Keen. I know I'm biased, but I'm in love. We ourselves are users of SendGrid & Keen. I run our a lot of our marketing and I use our event data every day. This integration makes it extremely easy to run detailed analysis on specific emails clicks, opens, etc, down the user. And now I can run user funnels on it amongst other site data like pageviews, signups, etc.Michelle Wetzler has used this product for one week.
Love both Sendgrid and Keen IO, good to see them coming together to combine their super powersCons:
None so far
Keen is a great data repository for event data.Ry Walker has used this product for one week.