Seductive Interaction Design

To use a product should be to fall in love with a product

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This book was a delightful read. It's a fun and engaging take on some of the same stuff you'll hear in most good UX books--and some stuff I'd never heard before. It warns that the purpose of UX might not be 'true' seduction, but dances around seductive traits playfully. If you have ADD (as I do) this is one of the better beginning books on designing for interaction.