Samira Stalks - Beeline. An...
Samira Stalks - Beeline. An Urban Cyclist Navigation Product
For cyclists to find those quiet nugget routes in cities
3 years ago
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· Samira Stalks
In this episode, we hear from with Mark Jenner, an ardent cyclist who’s created Beeline- a new navigation product for urban cyclists for greener, cleaner living. It helps them find those quiet nugget routes in cities that they otherwise wouldn’t find using Google Maps. His story takes us through: - his ingenious strategy of partnering with a design agency which handles all of the production logistics with their Chinese manufacturers - how he has managed to raise a Kickstarter target of £60k in just 3 days with an email distribution list of only 500 people, as opposed to the recommended 5,000 - why he’s been hanging out at studentville in Cambridge, UK to source the freshest talent to work on the technology powering the product - lastly, his attempts to reach out to Jennifer Aniston as a brand ambassador given she used to be a cycle courier in New York!
3 years ago