Spotify for Ebooks

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Tom MasieroHunterHiring@blendahtom · GM of LaunchBit
Really stoked for the team over at @Safari. Would love @gunzalis & @andrewsavikas to jump in here and talk about the new product direction and the type of startups that use the service currently. I see Amazon & Google currently use the platform. Do they use for professional development solely?
Andrew SavikasMaker@andrewsavikas · CEO, Safari
Thanks! Lots of companies (big and small) are using Safari. Tesla, FireEye, Rackspace, and Teradata to name a few. Most of our customers do not consume our books or video courses linearly, start-to-finish. They are often looking for specific answers to problems — sometimes in code, but also in tactical situations. One of our most popular titles during the typical annual review period was a book on writing good performance evaluations. This is probably not a book a manager would purchase in advance, but one that’s immensely helpful when you’ve got 20 reviews to write and only a day to do it. We’ve also been thinking a lot about the idea that any page in our titles is a potential “first page” — I may find what I’m looking for in chapter 4, and then find the overall topic compelling enough to go back to page 1 and start from there.
Tom MasieroHunterHiring@blendahtom · GM of LaunchBit
@andrewsavikas Is most of the consumption mobile at this point?
Andrew SavikasMaker@andrewsavikas · CEO, Safari
@BlendahTom Not quite, we're still a service that most people use while they're working. That said, we see spikes on mobile during the morning and evening commutes, and we see quite a bit of mobile usage on the weekends, especially video courses and conference sessions watched on tablets. We also know a lot of people turn on conference sessions in the background almost like audio books.
Tom MasieroHunterHiring@blendahtom · GM of LaunchBit
@andrewsavikas Gotcha .. so do companies usually setup accounts first or are individuals inside companies using the product first then getting company wide adoption later?
Andrew SavikasMaker@andrewsavikas · CEO, Safari
@BlendahTom It's a mix. We do get a lot of organic support from individuals and small teams within a company, where there may be pockets of 2 or 5 or 10 people among different offices or teams, and we can then go to the org and work on rolling that up into a single larger account they can manage and report on centrally. We also do get a lot of inquiries straight from a CLO or an HR manager asking for 500 or 1,000 seats for a larger company. We also end up "following" a lot of people when they change jobs and Safari isn't available at their new employer, they'll ask for it.
Tapan Shah@tapsboy · Developer, A+E Networks
Considering that Safari is much more than ebooks now, it makes sense to change the descripton a bit