SaaStr 085: David Hassell, Founder & CEO @ 15Five

How SaaS startup founders should view competition

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Harry Stebbings
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@harrystebbings · Podcast Host @ The Twenty Minute VC
@DHassell is the founder and CEO of @15Five, the leading web-based employee feedback and alignment solution that is transforming the way employees and managers communicate. They have backing from the likes of @MatrixPartners, @Point NineCap with @chrija and many more leading investors. As for David, he was named "The Most Connected Man You Don't Know in Silicon Valley" by Forbes Magazine, David has also been featured in The New York Times, The Wall Street Journal, Inc., Entrepreneur, Wired, Fast Company, and the Financial Post. Huge thanks to @jdh for the intro to David today! In Today’s Episode You Will Learn: How did David made his way into the world of SaaS and came to found 15Five? How does David view competition? How should founders view additional competition to their space? What is the right response? Why did David choose such a public and deliberate fight back against one competitive attempt? David has said before that is passionate about the meaning and purpose of the business vehicle. What does he mean by this? How does this affect his thinking toward management and organisational structure? What are the keys to creating a harmonized, incentivized and happy culture for your business? How scalable is this approach and how has David seen his approach alter and develop with the growth of the company? Why did David choose the more bootstrapped funding option over the traditional heavy reliance on VC funding? Which startups is this right for? How can founders know when is the right time to put the pedal to the metal? 60 Second SaaStr David’s fave productivity tools? David’s biggest mentor and how it came about? What does David know now that he wishes he had known at the start?
Loic Jeanjean@jjloic · Head of Marketing, Advisor Websites
Great podcast. thanks @HarryStebbings and @dhassell. Like the mention of @ironmanjack at the end!