SaaStr 018: Jon Miller, Founder & CEO @ Engagio, previously Co-Founder @ Marketo
The benefits of account based marketing
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2 years ago
Would you recommend SaaStr 018: Jon Miller, Founder & CEO @ Engagio, previously Co-Founder @ Marketo to a friend?
Jason M. Lemkin
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· Podcast Host @ The Twenty Minute VC
Delighted to welcome
to The Official Saastr Podcast today. John is the Founder & CEO
, the all in one account based marketing platform that allows you to accelerateyour move to account based marketing, streamline account based reporting and analytics and map salesforce leads to targetaccounts. Prior to Engagio, Jon was the Co-Founder and CMO atrocketship,
. Intoday's show with Jon we discuss: What really is account based marketing and how does it differ to otherforms of marketing? What were Jon’s biggest takeaways from co-founding Marketo and watch itscale into hyper-growth mode? How can startups determine whether account based marketing is the rightmarketing solution for them? How can startups accelerate the process of moving to account based marketing? How can startups communicate with their ideal customers in a non gimmicky, personalised fashion? What can be done to show personaland effective touches? To what extent does account based market intersect with account based sales development? How much of a role will this integration play in the future? In a round we call the60 Second Saastr, we also hear: The most effective ABM channels? The biggest mistakes startups make in ABM? The hardest element of growing Engagio from scratch?
2 years ago