SaaStr 016: Kris Duggan @ Betterworks

Why quarterly public goal setting is imperative

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Harry Stebbings
Harry StebbingsMaker@harrystebbings · Podcast Host @ The Twenty Minute VC
Joining us today, I am delighted to have @kduggan, Founder & CEO @Betterworks a cloud platform that allows the enterprise to set and manage goals. By applying goal science thinkning, Betterworks drives companies to become operationally excellent and provides powerful insights about how work gets done. Betterworks has raised funding from true legends of the valley with their last round being led by John Doerr @kpcb In today's show with Kris we discuss: How Kris came to be Founder & CEO @ Betterworks, following his previous founding of Badgeville? Kris has previously emphasised the importance of focus, so how did Kris apply that focus with Betterworks, following his previous founding experience with Badgeville? How did Betterworks approach customer acquisition in the early days? Does it have to be the CEO connecting with prospects in the early days? How did Kris approach the balance of inbound vs outbound in scaling Betterworks? Kris has previously said, ‘2 by 2’ approach is key with outbound, why is that? In a goal setting environemnet how do you prevent disincentvisation if goals are not met and targets are not achieved? Why is customer success such a fundamental focus for Kris as a second time CEO? What were the other big realisations of being a second time CEO? In a round we call the 60 Second Saastr, we also hear: Biggest challenge in growing Betterworks? If Kris could start the process again, what would he do differently? Kris’ favourite SaaS resource? What CEO skill is Kris most proud of?