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Joining us today, I am delighted to welcome Mark Woodward CEO @ Invoca - software that helps marketers drive revenue with call intelligence. Invoca has built a platform that addresses the top concern for enterprise CMOs today — delivering personalized customer experiences across devices and channels. They have backing from the likes of Upfront Ventures who wrote this on Invoca's recent $30m raise (http://www.bothsidesofthetable.c...) and in today's show with Mark we discuss: Question from Mark Suster: How does Mark feel taking the contrarian approach that phone calls are alive and growing? How was Invoice's journey to raising $30m in funding? What were the challenges? What was unexpected? What all new CEOs must know coming into a new role? How can a new CEO implement a new company culture and management style without disrupting the existing one? What does IPO ready look like in a company? What are the requirements before you consider that newt step? In a round we call the 60 Second Saastr, we also hear: The most crucial characteristic of all good CEOs? Biggest lesson from being a 3 time CEO? If Mark could start the process again, what would he do differently?