Competitive intel for busy marketers

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#2 Product of the DayDecember 28, 2013
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T.A. McCann@t_a_mccann
As a founder, I am biased, but we created Rival IQ to automate a bunch of work that most good digital/social marketers were doing by hand. Using RIQ, I can quickly assess a market (e.g. startup ideas), get ready for a sales pitch (especially if I am selling into the marketing department or just figure our who is winning the battle for mindshare in any industry. All this in minutes for the first assessment and then with ongoing daily monitoring for key changes. #knowledge #advantage
Adam Phillabaum@adamb0mb · Engineering Director at PayScale
@rrhover I've used this, and one of my good friends is a founder. It's really nice to just keep tabs on what your competitors are doing. My favorite thing to do was tracking the their "jobs" page, just to keep tabs on what they were planning on doing.
ash bhoopathyHunter@ashbhoopathy · partner, lab
In response to @rrhoover's comment about Perch (searching for a non B&M version of Perch)
Kevin Li@liveink · Co-Founder at Farmstead
been looking for something like this in the last year
Ryan HooverPro@rrhoover · Founder, Product Hunt
Nice, @ashbhoopathy! Anyone have experience using this? Seems useful in theory but is the data actionable?
Aaron McKeehan@aaronmckeehan · CEO, ParadigmRPA
@ashbhoopathy @rrhoover After putting some competitors in and testing it against my company I did notice that the marketing my competitors were doing was a lot more offline, than online. I had the best numbers online compared to my competitors, but I know they have more customers. So in terms of knowing how to adjust my marketing strategy, I think it was definitely useful.