Rival IQ

Social media analytics for data-driven marketers

#2 Product of the DayDecember 28, 2013

We believe that every marketer deserves tools to make data work for them. Since 2012, we've focused on making your social and SEO data easier to find, analyze, and act upon.

Our entire team comes to work every day ready to delight our customers. We're real people that all have a hand in helping you make the most of your marketing data.

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As a founder, I am biased, but we created Rival IQ to automate a bunch of work that most good digital/social marketers were doing by hand. Using RIQ, I can quickly assess a market (e.g. startup ideas), get ready for a sales pitch (especially if I am selling into the marketing department or just figure our who is winning the battle for mindshare in any industry. All this in minutes for the first assessment and then with ongoing daily monitoring for key changes. #knowledge #advantage
@rrhover I've used this, and one of my good friends is a founder. It's really nice to just keep tabs on what your competitors are doing. My favorite thing to do was tracking the their "jobs" page, just to keep tabs on what they were planning on doing.
In response to @rrhoover's comment about Perch (searching for a non B&M version of Perch)
been looking for something like this in the last year
Nice, @ashbhoopathy! Anyone have experience using this? Seems useful in theory but is the data actionable?
@ashbhoopathy @rrhoover After putting some competitors in and testing it against my company I did notice that the marketing my competitors were doing was a lot more offline, than online. I had the best numbers online compared to my competitors, but I know they have more customers. So in terms of knowing how to adjust my marketing strategy, I think it was definitely useful.