Retention Playbook

The A - Z guide on customer retention 📚

#4 Product of the DayAugust 13, 2018
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Retention is the key building a sustainable business yet companies focus so much more of their time on acquisition and top of the funnel. Part of the reason is that solving retention is very hard and a bit of a black box.

The Retention Playbook is split into 6 chapters and covers everything you need to know about customer & user retention.

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Savvas Zortikis
Savvas Zortikis@savvaszortikis · Co-founder & CEO at Viral Loops
Amazing content once again 🙏
Sujan Patel
Sujan PatelMakerPro@sujanpatel · Co-Founder of Mailshake
Taru Bhargava
Taru Bhargava@tarubhargav · Freelance Content Marketer & Strategist
Wow! Great to see this go live :) Congratulations @sujanpatel
Hi, The Linktexting team are delighted to have this playbook live on PH today. We all put a lot of work into this playbook and hope you guys get some value out of it. It covers everything from retention metrics to retention hacks with insights from publishers, communities, and product companies. Enjoy :)
Tyler Sellars
Tyler Sellars@tyler_sellars · Customer Success Manager
Can this be available for PDF download - Sorry if it's available and I'm just not finding it.
Sujan Patel
Sujan PatelMakerPro@sujanpatel · Co-Founder of Mailshake
@tyler_sellars We're still working on adding it to the site but you can grab it here:
Dave Schools
Dave Schools@daveschools_ · Founder of Entrepreneur's Handbook
Amazing. I can tell a lot of time went into creating this. Nice job. Question: how did you build this? Is it a custom site? I guess the bigger question I'm asking is this: Is this the future of ebooks? Seems more mobile friendly and navigable than a PDF...
Sujan Patel
Sujan PatelMakerPro@sujanpatel · Co-Founder of Mailshake
@daveschools_ Thanks! We spent 6 months researching, writing and designing the ebook. We've got a PDF version but I believe this is where the future is going. I don't PDFs will go away though as people will always want something they can read offline