Retail Loyalty Rewards by FencyPay
Maximize new & current in-person retail customers
3 followers
Maximize new & current in-person retail customers
3 followers
Running our own retail stores, we wanted more from loyalty/reward programs. So we built a better one. > 5% rewards on purchases > Valid any Fency Merchant within a 5 mile radius > Find merchants in "The Plaza" - a customized feed of merchant posts curated for that specific consumer Been testing in 4 of our own stores since July 2025. Almost $24k of Gross Merchandise Value as of Oct 31 Customers love it. We think it can change retail. Looking for new merchant testing/feedback.
We didn't like how we had to pay FB to get in front of our own followers so we created The Plaza for consumers to find where to spend their rewards instead of using a map.
We also didn't like how loyalty & rewards are unable to drive NEW customers. Only existing ones. By adding a fence around the rewards where they are earned, customers can try new businesses or keep supporting the ones they normally shop at. So the merchant is no longer alone in creating value in the market around them. Rising tide lifts all boats approach.
And finally, most rewards lose value over time or after surrender. Like a punch card at a cafe. Once it has 10 holes in it, that makes it effectively a currency...with value. But only for that merchant; then it goes in the trash. What if everyone in the community agrees that card still had value and could pass it around like money. That's what we made the FencyPay rewards do. Once they are funded by merchants on the network, they move around with no transaction fees within their respective geofence.
It is a live, functioning paid service used in 4 retail locations of ours (hundreds of our real customers spending & redeeming since July 2025). Only for brick & mortar(in-person) merchants to drive foot traffic and sales. Not designed for e-commerce or recurring/subscription merchants.
Bugs are likely, so criticism is welcome from those willing to go on the ride with me to fix them and make product better.
Made some upgrades recently. Selling this door to door in person is too slow, it's too hard to explain.
Switched gears and want to turn the customers into the sellers. First step was to have consumers search for and "pledge" to support a local merchant if they join fencypay. We'll track them and we'll also use this same system to let customers "vouch" for merchants before they can be active on the network and deploy/redeem rewards for customers.
We think that will help with bot customer and merchant integrity while increasing engagement. We are also storing all the search results to follow up with merchants later with something like "you were in a search result but the customer didn't pledge to support you...let's fix that by sending us a few customer who absolutely love you"
https://www.fencypay.com/customer/pledge
Also a leaderboard to see top voted businesses https://www.fencypay.com/leaderboard