I think it's an ambitious idea and I'm looking forward to seeing this develop. I know Buzzfeed puts a lot of thought into telling stories native to different networks.
How will Reportedly choose which platforms to use? Will editorial talent be assigned to a specific network, or will they be free to tell their stories using whichever ones they'd like?
Report
Some additional information via a Forbes interview today. I think it's an interesting approach, particularly this quote: "Many news organizations use their own social media presences to direct people away from those platform and consume content elsewhere – visit their website, listen to their radio program, etc." Naturally so much of the decentralization is done for revenue purposes, but a community purely focused around social is certainly an interesting experiment. You'll need to gather a really news hungry audience though beyond the casual reader.
http://www.forbes.com/sites/tomw...
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