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monapatelMaker@monapatel · CEO, Motivate Design
Couldn't be more excited to answer any and all questions you product hunters may have for me! I've written a Medium post ( to give you a quick introduction to the book and to facilitate discussion and conversation. Please let me know what you all think!
Eric Willis@erictwillis · Working on something new
@monapatel Is there one step of "The Reframework” that is more significant than the other steps? If you have to distill the steps down to the most important premise/step, what would it be?
monapatelMaker@monapatel · CEO, Motivate Design
@erictwillis Two answers: the most fun step is asking "What If?" because people get into it and lightbulbs start going off. So people would likely say that's the most important step. To me, the most important one is the Excuse Personas, because if you've invented reasons why you can't get unstuck, you never will actually follow through on those ideas and make any meaningful change.
Erik TorenbergHiring@eriktorenberg · Former Product Hunt
It is my pleasure to introduce Mona Patel for an AMA today at 11am PST. Mona is the CEO & Founder of Motivate Design, a UX-led agency based in New York City. Motivate Design helps clients discover customer needs and design solutions that meet those needs. Through her experience, Mona developed the Reframework, an 8-step process that any company can use. She recently released an Amazon Bestseller, Reframe: Shift the Way You Work, Innovate and Think, that demonstrates how this process can help companies innovate and design simple, beautiful experiences. In addition to helping clients and other Fortune 500 companies feel unstuck, Mona is also a teacher at Parsons the New School for Design. Ask questions in advance... :)!
Jeff UmbroHiring@jeffumbro · CEO of The podglomerate
Hi @monapatel. Have you read The Best Interface is No Interface, and what are your thoughts?
monapatelMaker@monapatel · CEO, Motivate Design
@jeffumbro Yes, and I love it! Overall, I agree that simplified experiences where the interface essentially disappears are great. The design gets out of the way and the user gets the job done. And, having an app for everything is pretty annoying as well. Clutter anywhere, whether on a screen or in your life can be frustrating and lead to useless interactions. But, always remember to design for the context-- In other cases, reminding people that the interface is there to help them can be just the key to a better experience. We are designing an app for patients to use when they take a pill with a sensor in it, and in that case, the app almost serves as a friend and we are taking extra care to make sure that it’s helpful (and anti-clippy, no offense Microsoft!).
monapatelMaker@monapatel · CEO, Motivate Design
@vikvenkat This is EXACTLY what I hope I can help you do! I basically took the entire process that we follow and wrote it up in that book. I'll try to summarize it here: 1. Make sure you have consensus on what the true problem is (and the value of solving it to the business). 2. Get the stakeholders to take a different perspective through empathy and problempathy mapping 3. Everyone contributes to ideation. Ask What if 4. Prioritize and separate the good from the great ideas 5. Ladder back up into themes 6. Get out of your own way (the excuse personas) 7. Refine the ideas 8. Execute. I know that's detailed but this is the process that we've done over and over again at larger (more stale) organizations and it works!!
Kunal Bhatia@kunalslab · Co-founder & Design Lead @SlidesUp
Hi @monapatel! Thanks for writing the Medium post and giving us the first chapter to read. It provides a good context for the AMA. Given your design background, how do you think your views on innovation differ from others? E.g. my personal bias is that I think designers can design their way out of any problem!
monapatelMaker@monapatel · CEO, Motivate Design
@kunalslab Hi Kunal! Yes, I agree and will take it one step further--I think anyone can design their way out of any problem! Granted, some ideas will be better than others at first, but “working out that creative muscle” helps you come up with more ideas, making it more probable that the ideas are good!