Real-Time-Decision - Next Best Action
Decides if a transaction triggers personalized notification
3 followers
Decides if a transaction triggers personalized notification
3 followers
The Real-Time Decision Engine (RTD/NBA) determines whether a transactional event should trigger a personalized and contextual notification. This engine leverages real-time financial events by analyzing transaction information together with available customer intelligence to determine, at that precise moment, the most appropriate content for the customer. Its goal is to personalize notifications, enhance the user experience, and increase the effectiveness of promotion and sales strategies.
