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ReachNow

Premium car-sharing by BMW, BMWi and MINI

Would you recommend ReachNow to a friend?
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Ingo Radatz@llabball · independent / Berlin, Germany
It's called DriveNow here in Germany and it works great.
Kostas Xiradakis@kostgx · Product Manager at VivaPayments
@llabball I'm visiting Berlin today till Thursday. Hope I'll be able ti give it a shot!
Ingo Radatz@llabball · independent / Berlin, Germany
@kostgx Have a nice time!
Ralph Ward@ralphmartynward · Junior online marketing manager
@kostgx @llabball I had to have proof of residence (I'm also in Berlin) before being able to sign up.
Ingo Radatz@llabball · independent / Berlin, Germany
ralphmartynward jupp, i fear that will be a blocker for short-time visitors.
Build it, break it.@pointandstare · Director, Point and Stare
@llabball Same here in UK BUT I don't like their vehicles as they are covered in branding and are premium priced.
Ingo Radatz@llabball · independent / Berlin, Germany
@pointandstare I understand your point of view. But looking back the last 4 years i would say the premium approach has brought more people into car sharing as any other concept was able to. In Berlin are areas existing where statistically 1k people own not more then 250 cars. The average in Germany is around 600 cars / 1k people. Combined with bicycles, fantastic public transport and a city that has many centers - car sharing seems to be the obvious alternative to spending hundreds of thousands bucks for owning a car which stands still 90% of it's lifetime.
Joelle Alcaidinho@joelle_writes · ACI Researcher, misanthropic gadabout
@llabball it used to be called DriveNow in the US as well and it served the Bay Area. I was a member. We received the notice yesterday about it getting shut down in SF and rebranded and relocated to Seattle.
Ingo Radatz@llabball · independent / Berlin, Germany
@joelle_writes Do you have any idea why Seattle could be a better environment for this business model/product?
Joelle Alcaidinho@joelle_writes · ACI Researcher, misanthropic gadabout
@llabball I believe the justification that BMW used was the regulatory environment and parking availability as to why Seattle and the closing of SF
Ingo Radatz@llabball · independent / Berlin, Germany
@joelle_writes Makes sense for me. One main advantage of all car sharing systems here (e.g. also Car2Go) is that the town has given them better access to parking slots. Not even that you don't have to pay for a slot that can cost up to 5$/h in the inner city - there are also a lot of exclusive car sharing slot in every street. Bonus is the many of them have a power charging station for e-Vehicles.
Joelle Alcaidinho@joelle_writes · ACI Researcher, misanthropic gadabout
@llabball those parking spaces with charging look great. I know finding parking was always challenging when using DriveNow in SF...let alone charging. I'm guessing the city of SF had major pushback with more dedicated parking spots.
Aarjav Trivedi
Maker
@aarjav · CEO, RideCell-Autonomous OS
@llabball ReachNow is built on a different software platform end to end. My company RideCell built the software end to end including the apps and the entire operations OS. BMW, of course, is the brains behind the in-vehicle hardware.
Aarjav Trivedi
Maker
@aarjav · CEO, RideCell-Autonomous OS
@joelle_writes Hi Joelle, unfortunately SF couldn't offer the on-street parking permits required for free floating carsharing. We're hoping to be able to helpbring ReachNow to SF as soon as we can work with the city to get the permits.
Aarjav Trivedi
Maker
@aarjav · CEO, RideCell-Autonomous OS
@llabball I do- Seattle has permitted on-street parking for free floating carsharing. The city is very pro-new mobility. Yesterday the mayor declared the launch day April 8th to be carsharing day in Seattle.
Aarjav Trivedi
Maker
@aarjav · CEO, RideCell-Autonomous OS
@llabball You can sign up for ReachNow in app and start driving instantly if you have a US driving license. If you have a non-US license you can come by the retail HQ but we will work to make that online and seamless too.
Ingo Radatz@llabball · independent / Berlin, Germany
@aarjav Thank you for all the insights. Can you explain what the main differences of the software/apps used in the US are - compared to e.g. the european equivalents? Have cultural or regulatory requirements caused new or different software functionality?
Build it, break it.@pointandstare · Director, Point and Stare
@llabball In agreement - My point was really that Drive/ Reach Now demand a premium fee to drive a premium car - (i have no bones with that) - BUT their vehicles are covered in branding - (that I do have bones to pick) - which is my only reason for not choosing them.
Kees Romkes@kees_romkes · Head of BI & -Processes
@llabball Use it almost weekly, for easy IKEA drives, for fast sundaymorning drives, for taking it out to outlet shopping drives, for 'just fun in the sun' drives (they have great convertibles!) and for WOW ELECTRIC POWER! Drives - the BMW I3 is awesome!
Ingo Radatz@llabball · independent / Berlin, Germany
@kees_romkes Ha! That could have been my description. ^5
Josh Indig@joshindig · Co-Founder, MOhGi
What cities is this currently offered in? Any Canadian cities? I use Car2Go occasionally in Montreal
Corley@corleyh · COO @ Product Hunt
I cannot wait to try this when I'm back in Seattle next week. I'm a huge fan of Car2Go, but there are times when a Smart Car is just too small. And while I like Zipcar, I hate having to return it to the place I started.
Scott Ruona@scottruona · Marketing Analyst
Looks like it's just in Seattle right now. Can't wait to have this in DC!
Jan Sapper@jansapper · Product Manager, Protonet
Very interesting: DriveNow didn't work in the US and was shut down end of 2015. This is their second try. http://beta.fortune.com/2016/04/...