@ourielohayon I'm sure the product is prized along the avg one-way distance a customer used to travel in a certain area. For me it's 3€-5€ one way which is a reasonable prize compared to public transport.
@ourielohayon Compared to the standard Car2Go pricing of $45 for 3 hours... to drive a beamer.
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This is an interesting element of the transition towards a "sharing economy".
From my perspective, much of the argument behind luxury cars is the "status" they imbue.* Sure, some of that is the perception others have of you now that you have your fancy new BMW, but a lot of it is the feeling consumers get from the product themselves, no?
So, as luxury sharing products propagate, how will that impact the role these luxury products have in our lives? Outside of having to go to prom or something, why might someone pick up a BMW through car sharing instead of a comparable, cheaper service? Do you still get that "status" from _sharing_ a BMW?
*FWIW, I don't consider myself a big purchaser of luxury products... so maybe this whole thesis is flawed.
@ryanjamurphy Yes I think the status *can* come from driving it regardless of sharing or owning. It's a all bout consuming experiences.
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@ryanjamurphy have you considered the pleasure of driving a BMW (in this case, it's the lower end BMW, focussed on a younger generation of buyers, and a smarter one with the I3) - instead of a smart or smaller?
Status has something to do with it, but the sheer ubiquity of Drivenow in Berlin makes that argument nonexistent in my opinion.
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What cities is this currently offered in? Any Canadian cities? I use Car2Go occasionally in Montreal
I cannot wait to try this when I'm back in Seattle next week. I'm a huge fan of Car2Go, but there are times when a Smart Car is just too small. And while I like Zipcar, I hate having to return it to the place I started.
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Looks like it's just in Seattle right now. Can't wait to have this in DC!
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