Receive Quality Backlink Opportunities Delivered Directly to Your Inbox. Automatically match with other websites in your niche and similar Domain Authority (DA) seeking link exchanges.
If you Google “how to build backlinks,” you’ll find the same tired advice that hasn’t worked in years. Most articles are just regurgitating outdated backlink building tips from the 2000s, and if you’re a small business or solopreneur, they’re just not practical.
We’ve tried just about every recommended method, and after a lot of trial and error, here’s what’s actually worked for us and what hasn’t.
😢 - What did NOT work (or didn't scale well) 👇
These are the common methods everyone mentions, but for most small businesses, they’re too expensive, time-consuming, or just plain ineffective.
- Buying Backlinks: We tried this route, but quality backlinks can cost hundreds, and if you’re not generating tons of revenue, it’s not sustainable. We once hired someone who charged $500 just for the outreach, plus $50-100 per link, and the links were questionable at best. Needless to say, we stopped.
- Guest Posts: Reaching out to blogs to offer guest posts might sound good, but the reality is that hardly anyone cares. We did find some opportunities but creating a quality guest article plus revisions takes hours and it is not scalable, especially if you are a solopreneur.
- Broken Link Method: The idea is to find broken links on similar sites, then reach out offering your page as a replacement. We tried it, but no one cared about their broken links enough to update them, and our emails got ignored. Also finding relevant broken links takes a ton of time and manual work.
- Unlinked Mentions: This involves finding sites that mention your brand without linking to you, and asking them to add a link. We reached out to a bunch of sites, and, again, no one cared.
- Link Replacement Requests: People ask us all the time to swap a link on our site for one of theirs, claiming their content is better. We’ve never agreed to this, and honestly, we don’t even bother trying it ourselves.
👉 Bottom line, most of these methods just don’t work because there’s no real value to the other party. Your email is just another request in their inbox, and most people won’t bother responding.
🤩 The Backlink Strategies That Actually Worked (and are scalable) 👇
Our most effective backlinks came from connecting with quality websites in our industry.
Here’s what actually moved the needle:
Networking & Cross-Promotions: We’re in some WhatsApp groups with others in our industry, attend conferences, and connect with people via zoom when possible. Once you build these connections, cross-promotions, like blog posts, backlinks, or newsletter swaps, convert easily.
Creating Listicles: This was a great find! We create listicles like “Top X Tools for [Task relevant to your niche]” without any links initially. Then, we reach out to the companies we’ve featured to let them know they’ve been included. We offer them the chance to secure a link in the listicle in exchange for a backlink to our site. It's a win-win! By leading with the free article feature and then pitching the link exchange, we get a much higher response rate. This method consistently yields about a 12% conversion rate. For every 10 companies we reach out to, we secure one backlink exchange. And you don’t need to keep writing new listicles, just replace the companies that did not respond with new ones.
Using apollo.io for Link Exchange Outreach: This involves finding niche sites with similar DR, building a list, importing it to Apollo to fetch the contacts, and setting up an email sequence to reach out automatically offering a collaboration opportunity. Our success rate was about 3%, so 3 backlinks for every 100 sites.
Exchanging links with high quality sites in our industry as made a huge impact in our presence on Google.
And this is why we created RankChase! To make this process even easier while focusing on quality over quantity.
RankChase is a platform that matches you with quality websites in your niche with similar DR that are also looking for link exchanges. You add your site, and you receive link exchange opportunities to your inbox with contact info.
The success rate is around 40-50%. For every two matches, you can generally get one backlink and you can get a few matches a week.
🤔 Why Link Exchanges Are Actually Worth It 👇
Some people say that Google does not like link exchanges, but the truth is everyone’s just guessing. No one really knows exactly how the Google algorithm works. It’s extremely common for niche sites to link to each other, and many are industry partners. We’ve never seen penalties from exchanging valueable, relevant, contextual links with high-quality sites, and haven’t met anyone else who has either. Relevant link exchanges was actually suggested by our SEO consultant.
We hope you enjoy RankChase and get matched with lots of cool, relevant businesses in your niche looking to collaborate on link exchanges and grow your presence in search engines.
We'd love to hear about your experiences building links as a small business and are more than happy to share ours!
Thank you!
It does what it says on the tin and that is perfect 👌
I started using RankChase a couple of days ago.
I already managed to arrange a backlink exchange with another user and I’m in the process of exchanging another one.
Really nifty product.
Been using this product in beta for a while now, already got a couple of backlink exchanges from it, so it had already paid off!
Super easy to use, get backlink exchanges directly in my inbox and reach out to them straight away 💪
Congrats on the launch Tiago!
Tried the product and the concept is perfect.
And Tiago is very responsive if you have issues with the product 👌
Let's build our backlinks 🔥
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