Performance-based PR for startups

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Derek ShanahanPro@dshan · Three Hex, Cloud Unicorn
Anyone used them? I'm actually in the market for this right now.
Mohammad Gaber@mcgaber · Shortwave
Team is extremely responsive.
Adam Lieb@adamslieb · Founder/CEO @ Innervate
I have. Chris is awesome. Highly recommend. Chris you should do an AMA? (I can't tag you or I would).
Geoffrey Weg@geoffreyweg · Betaworks, TechStars, White House
What is the product? Is it just a PR firm or is there some sort of toolset that I'm missing?
Derek ShanahanPro@dshan · Three Hex, Cloud Unicorn
Has anyone heard the notion that an outside PR team is for big less frequent articles and you hire an inside person for more frequent, less prime time coverage? Would love to know what Chris thinks.