Project GIFV

Imgur is reimagining the looping GIF video

get it
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Mack Flavelle
Mack Flavelle@mackflavelle ·
Super stoked about this. Much good.
Eric Willis
Eric WillisHunter@erictwillis · Working on something new
@MackFlavelle I probably reply with gifs way too much so I'm eager to abuse this.
Eric Willis
Eric WillisHunter@erictwillis · Working on something new
"Imgur has taken what’s great about animated GIFs and modernized the format. Imgur automatically convert uploaded GIF files into MP4 video on-the-fly. The resulting .gifv will offer better quality in a smaller file size and load much faster"
Jonathan Kupferman
Jonathan Kupferman@jkupferman · Developer of Gifs
Imgur is one of the biggest Gif hosts online so when they throw their weight behind something it has a big impact. Plus, increasing the base size limit to 50MB is *huge*, particularly when you consider that tumblr is still 2MB. The one drawback is that it does not auto-play on mobile (at least iOS). You have to click to activate it and then it opens it own tab. :(
Joe Anderson
Joe Anderson@anderson760 · Founder @ MightyScout
@jkupferman thats an iOS thing =[ unfortunately
michael@michael_mclean · spartan
How is this differentiated from webm?
Sam Gerstenzang
Sam GerstenzangMaker@gerstenzang · Boulton Watt
@michael_mclean MP4 (under the hood for GIFV) has better browser and mobile support. If this changes in the future, we'll gladly switch.
Jisi Guo
Jisi Guo@jisiguo · Lyft Product Designer, Camoji Co-founder
Great idea since gifs are an amazing but outdated format. Too bad right now this format still doesn't autoplay and plays with "video" chrome on mobile. Hopefully the major browsers will adopt it. It would be nice if instead of adding a looping tag & autoplay tag to a html video player you could add it directly to the metadata of a mp4.