Project Fixup

Meet People. Not Profiles.

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Sarah Press
Sarah PressMaker@spressto · Co-founder and CEO, Project Fixup
Project Fixup is bringing the human element back into dating by helping people connect the right way - by meeting in person and seeing if there’s a spark. Our platform matches people with similar interests and selects a great location and convenient time for the two to meet. There is no browsing through profiles or back-and-forth messaging - members just click to confirm and show up to meet someone new. Our goal is to make going on a date as easy as requesting an Uber, by curating quality dates at the click of a button.
Adam Corey
Adam Corey@frumpy
@spressto few q's ;) 1) please provide some detail on how the actual matchmaking occurs 2)what do you believe about human connection that other dating sites don’t? 3) some people say the dating space is super difficult with Match.com as the dominant player. How do you see yourself breaking this stigma? 4)how many dates have your initial customers booked on average? what's the mode number? 5) what does it take to launch additional cities? 6) what are your per date margins? are there any incremental costs to the company? 7) how quickly are daters connected?
Sarah Press
Sarah PressMaker@spressto · Co-founder and CEO, Project Fixup
@frumpy Great questions! I’ll share my answers as I write them. For 1) The way our process works is that members fill out a questionnaire that tells us who they are, the type of people they’d like to meet, and their interests. Their answers go through a streamlined, proprietary digital matchmaking process that takes into account demographic information, mutual interests weighted by importance, attractiveness, overlapping schedules, and post date user reviews to output the best potential fixups. These fixups feed into our human approval system so that our fixup specialists can review them en masse to confirm and send them out. Our computer algorithms help scale the process, while the human element takes into account any factors not captured by the algorithms. The combination enables us to curate quality dates in a scalable way.
Adam Corey
Adam Corey@frumpy
@spressto I imagine a lot of the back and forth btw daters who are interested in each other often involves scheduling. How are you addressing this and simplifying for your customers?
Sarah Press
Sarah PressMaker@spressto · Co-founder and CEO, Project Fixup
@frumpy Yep, scheduling can be a huge challenge for busy professionals trying to go on dates and there’s typically a lot of back and forth on dating websites. Our process takes the pain out of this process by having our members share all the dates and times that work with their schedules. We then automatically schedule their fixups during overlapping times that work for both them and their date. If their schedules change, they can easily reschedule their date through the system by viewing all other times that work for their date and selecting a new one. They add a personal note with each reschedule so the other person knows the reason for the date change.
Sarah Press
Sarah PressMaker@spressto · Co-founder and CEO, Project Fixup
For 2) We believe that chemistry happens in person. All that back-and-forth messaging on other dating sites, while occasionally entertaining, is also time-consuming and inefficient and doesn’t increase the likelihood of actually hitting it off with the person when you meet. To be honest, I think many dating sites probably secretly believe this as well, but their business model is based on getting people to engage digitally instead of actually meeting in person. We’re one of the first dating sites whose interests are actually aligned with what most single people want - to go on dates in as easy and fun a way as possible, without any of the work.
Sarah Press
Sarah PressMaker@spressto · Co-founder and CEO, Project Fixup
3) We see the dating market as having three main waves. The first one, the traditional online dating website space, has been dominated by Match.com, no question. For a long time that was the only game in town, but then there was the second wave - online dating apps with less detailed profiles and more lightweight back-and forth texting when there’s a mutual match. This space has been dominated by Tinder. The third wave, and where we feel there is now a huge opportunity, is for true dating apps that cut out the online messaging altogether and get people out on actual dates. Professional matchmaking is not a new idea, but making it work using technology at scale is. It’s a very different dating space from where Match and Tinder reside, and this is where we think Project Fixup can become the dominant player.
Sarah Press
Sarah PressMaker@spressto · Co-founder and CEO, Project Fixup
4) Our initial customers have on average booked a little over 3 dates each (3.11 to be precise). The mode is technically 1 date, but the majority of our daters are repeat customers, there is just a lot of diversity for 2, 3, 4, 5, 6, 7, and 8 repeat daters:). And that number will continue to go up over time.