ProfitWell Report

Weekly subscription and SaaS benchmarks from ProfitWell

2 followers

Weekly subscription and SaaS benchmarks from ProfitWell

2 followers

Every week Neel Desai (product at ProfitWell) brings a new set of benchmarks from the world’s largest recurring revenue data set in the world, to answer questions like "will all software become freemium?" and "how much expansion revenue is healthy?"

Launch tags:Marketing•SaaS•Tech

Launch Team

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Hunter

The ProfitWell folks are back at it again. With this video series full of benchmarks. 3 minute videos, full of useful SaaS insights. What more could you ask for?

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7yr ago

Hey Neel, our freemium posts have done really well, and there is definitely an expanding market for freemium, but we know not all companies should offer a freemium product. Do you have plans to create an episode on freemium failures and the characteristics of a company that should not have a freemium product?

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7yr ago

ProfitWell

Maker

@robbylit Totally - while it's a fantastic acquisition strategy, it's not for everyone. We'll take a deeper dive into what market conditions lend itself well to Freemium and when one might want to avoid it!

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7yr ago

Do you ever find that the data you’re gathering creates more questions than what you’re trying to answer?

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7yr ago

ProfitWell

Maker

@mary_mallard yea this is pretty much how it works. Answers beget more questions as you go deeper and deeper down the research rabbit hole. :)

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7yr ago

Love the content!! What’s your threshold for the number of data points in any given study? I’ve notice it fluctuates with each report - wondering if there’s a minimum amount you use.

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7yr ago

ProfitWell

Maker

@eileen_lent this is a great question, because statistical significance isn't a specific number (measure of variance) and all data has limits. We try to be exceptionally intellectually honest with the data we publish, making sure things are always as transparent as possible. As such, there isn't necessarily a minimum (although we likely wouldn't publish something lower than 100 data points).

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7yr ago

@patticus thanks! :)

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7yr ago

Love last season’s episode on Freemium. It’s incredible how CAC has increased by almost 70% over the last 5 years. Patrick/Neel, where do you see that trending in the next 5 years?

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7yr ago

ProfitWell

Maker

@ian_black1 As software becomes even *easier* to build, it's likely this will continue to go even higher. Crazy to think about, but the density in the market right now is just crazy and it's becoming harder and harder to stand out among the many options customers have and attract customers. Why we think more folks will experiment with Freemium :)

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7yr ago

If you're a SaaS founder, you need to check this out

Pros:

Consise, usable data

Cons:

no cons

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7yr ago

Love when these show up in my inbox! The data is very tactical and we consistently use it to re-enforce the important of monetization with our clients.

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7yr ago

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