Privera

Privacy-first, ethical and cookieless Google Analytics

2 followers

Privacy-first, ethical and cookieless Google Analytics

2 followers

Use the tools you know. Respect users' privacy. Forget cookie consents. Comply with GDPR, ePrivacy, COPPA, CalOPPA, PECR, PIPEDA, CASL; you name it.

Launch tags:Open Source•Analytics•Privacy

Launch Team

Framer AI AgentsDesign and publish professional sites with AI

Promoted

Rita Personal Data

Hi guys, really great initiative. How would you make sure a normal browsing user can check you are actually respecting these standards? On my website I have many which are still pretty skeptical and investigate every tracker

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5yr ago

Privera

Maker

@gullisc, thank you. You're right. This is a challenge by itself. We try to be very transparent on the technologies and algorithms we are using and the data we are parsing, collecting, and transmitting. The tracker, for example, can be audited entirely by anyone as it is open-source. The community edition is also very similar to what we have in the house. The most important difference resides in the industrial entropy sources we are using to make the generated random secure. Furthermore, we aim to be certified by different quality labels in the future as a guarantee for what we stand for. And last but not least, we hope the community will support our initiative.

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5yr ago

8base

Great product! As the world gets better educated and more conscious about their presence on the internet things like anonymized analytics are awesome. Solid work

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5yr ago

Privera

Maker

@rjriel87 Thank you so much for your kind words. We are definitely on the same page.

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5yr ago

Legal Nodes

Very interesting. A major point of concern could be the fact that before you anonymise the received data, in fact you still collect and process personal data, thus you cannot exclude analytics from privacy laws completely. I would carefully consider that point. Besides, if you found a solution that works without putting any files on the "terminal equipment" (web-browser) of website users in the first place, collecting consent can indeed be avoided (based on GDPR Art. 6.1(f) legitimate interests). The reason for that is that placing any trackers on the device, even if only for instantly anonymising it, triggers consent requirement under ePrivacy Directive, unless a cookie/another file is necessary for the website to work. In any case, good luck with building the solution on the road to a privacy-friendly internet!

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5yr ago

Privera

Maker

@vlad_nekrutenko thank you very much for your remarks. For the GDPR part, the law lacks precisions specifically about user-agents, and we rely on Article 6.1f and even on Recital 26. These concerns are the roots of the upcoming ePrivacy that aims to catch up with "fingerprinting" technologies". Procedure 2017/0003/COD groups the latest development around ePrivacy, and the newest remarks ST 6087 2021 INIT (February 10th 2021) provide interesting thoughts about what we are trying to achieve with Privera. Specifically, paragraph (21) and Art. 8.1d seems to be in our favor for the consent. That said, this is an upcoming regulation, and things may change, and we'll follow these developments. I would also like to outline that consent is really the icing on the cake, and we primarily focus on protecting the users' anonymity in the first place. So if laws change with regards to consents, we'll, of course, change our tagline ;) See also our discussion on /r/gdpr https://www.reddit.com/r/gdpr/co...

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5yr ago

Legal Nodes

@fsenart thanks for the detailed answer, keep up the work! Jutst a note: I wonder if anonymity is achievable with GA at all, at least from GA's perspective Anyway, I think any further discussion makes more sense in the thread you shared ;)

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5yr ago

Dive

Hopped on board Privera today and I'm really enjoying it so far – there is a bunch of competition in this space. It looks great. Congrats!

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5yr ago

Privera

Maker

@suheyla_seker Thank you so much and welcome. Sure there is competition, and such a matter deserves it. We hope we can contribute to a more privacy-aware Internet. BTW, if you need anything while exploring Privera, please note that we are willing to help by any means. Contact us here, on Twitter, on GitHub... We really mean it :)

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5yr ago

Impala Hotel Booking API

Really love the idea and the concept of the proxy! All the best with it, I'll definitely keep you in mind.

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5yr ago

Privera

Maker

@tobiasurff Thank you so much for your support.

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5yr ago

Privera

Maker

Hi everyone 👋 Lionel and I wanted to share with you our latest project. Privera. If you are like us, then you love using Google Analytics for measuring your audience. But you also stand for respecting users' privacy. That's why we built Privera. With Privera, you: 💪 continue using Google Analytics without breaking it (e.g., bounce rates, visits duration, etc.); 🕵️‍♀️ make collected data completely anonymized; 🍪 get cookie consents out of the way; 🏛 comply with past, current, and future privacy laws. We provide an open-source community-edition for you to enjoy by yourself. It is serverless and ready to deploy via AWS CloudFormation. We also provide hosted version with a free tier. It uses a beefy entropy source to guarantee that anonymous data remains anonymous even in a post-quantum world. The free tier will remain free forever 😎. We crave feedback, so tell us what you think and ask us any questions. Farzad and Lionel

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5yr ago

Hey guys, does it impact Google Ads too? The way it impacts on the Conversions ...

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5yr ago

Privera

Maker

@andrea_angemi For now, we strip query strings entirely to have the highest level of privacy. And case by case, we will evaluate what is a threat or no for privacy. You can imagine in the future if Google Ads URL info is not a threat, then it can be forwarded to Google Analytics.

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5yr ago

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