Like Amazon's 1-click shopping--but for everything

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PRIMO is an app that allows you to buy things worldwide by scanning a PRIMO Tag or clicking a PRIMO Link in Instagram/Facebook. PRIMO Tags can be embedded in a print or digital picture, video, or on an actual product. Merchants can now monetize their advertising by allowing their customers buy directly through that ad. Imagine buying an iPhone 7 through a commercial with 1 tap. Or shopping at IKEA and avoiding all the lines. The app is the POS, making the world a store. PRIMO origin story: I watched a Michael Jackson documentary in 2003, and he was shopping by pointing his finger at products, and his people handled the rest in the background. I thought 'someday I want to make something that allows everyone to shop like that'
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@abasa this is going to be viral
@ardayaman Thanks for the love Arda!
@abasa hey man, really loved this! This is so convenient. Great work there
@renato_shira Thanks Renato! We feel ecommerce is very well optimized for the PC era but there hasn't been anything for built from the ground up for the smartphone era.
@abasa Great product! Will PRIMO customers be based in a particular region at the beginning or you start worldwide?
Primo is attempting to solve every Instagram influencer's biggest challenge--the link ban. Primo's codes make purchasing a product a single-click decision. Cha-ching!
Congratulations : ) #Upvoted
So the user has to download primo? So the merchant has to have primo integrated?
@johnnyquachy That's correct
@abasa @johnnyquachy So to which group are you going to focus on first? The users or the merchants?
@ykguler @johnnyquachy We are currently focusing on the merchants. Users need stuff to buy before it makes sense for us to focus on them.
@abasa @johnnyquachy Also merchants need users to buy stuff :) paying nothing to open a new potential sales channel is more than justifiable. What's your plan for on boarding new users?
@ykguler @johnnyquachy That's right. That's why we made it free to start and run. So far merchants have been extremely receptive. At the moment, we are onboarding merchants that have a large advertising budget, and user base. We are utilizing them to gain users.
For those of you that downloaded the app, we have added a PRIMO Tag to scan in one of the product pictures above.