Prime Reading

Prime members can now read 1000s of books and more, for free

Prime Reading is now available in the 5.4 version of Kindle iOS app: Introducing Prime Reading – a great new benefit for Prime members in the US Prime members can now enjoy unlimited reading from a rotating selection of over 1,000 Kindle books, current magazines, short works, comics, children’s books and more - all at no additional cost and with no due dates. No Kindle device is required, start reading in the Kindle for iOS app today!
US only, it seems?
Wait, how's this relate to the old "Lending Library"? And what's up with Amazon creating the text on this page with images? That scale infinitely so they're ridiculously huge on my Tbolt display?