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Pricing Assistant: AdWords optimization

Shopping campaigns that react to the prices of competitors

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Sylvain Zimmer
@sylvinus · Co-founder & CTO, Pricing Assistant
@adamscochran Hi Adam! We primarily advertise the link with competitive data because it's what makes us unique, but apart from that we work pretty much like other bidders on the market, though we specialize in e-commerce only. To manage different targets and behaviors for some products, you can create another campaign with a higher priority that will overrul… See more

Discussion

M
Sylvain Zimmer
@sylvinus · Co-founder & CTO, Pricing Assistant
@adamscochran Hi Adam! We primarily advertise the link with competitive data because it's what makes us unique, but apart from that we work pretty much like other bidders on the market, though we specialize in e-commerce only. To manage different targets and behaviors for some products, you can create another campaign with a higher priority that will overrul… See more
Gabe Rios
@fatfullstacks · Marketing Director - LTC
Very curious about this, so it indexes all products on any ecommerce site and then creates a campaign per product? Is it industry agnostic or more focused on certain categories? Any case studies?
Adam Cochran
@adamscochran · BizDev/Growth Hacker at DuckDuckGo
I'm assuming there is some sort of system in place to set a minimum price? It's obviously not for premium brands who wouldn't want to compete on brand, but more bulk stores and I would therefore assume that there is always going to be a bulk store that can get a better deal than I can and just bottom out their price as a loss leader? What other safety nets a… See more