Journalists organized by beat, media outlet, & region

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I liked the breakdown by vertical. It's also a great complimentary resource to this super list by @conradegusa:
THIS is useful. BADLY needs search functionality, though. The organization of the site needs to be thought through better. Less clicks to get to what people want. Also, it's incredibly outdated. Sharon Feder Hirsch, for example, hasn't been at Mashable for a long time (she CDO for Rachel Ray now). Part of the issue with these is lack of updated databases. Things change fast in media. tl;dr: Good start, needs a lot of work.
@benparr I was thinking the same thing. It would be useful if they crowdsourced this or allowed reporters to update their profile (they could authenticate them with Twitter oauth) because it's in their best interest to be correctly categorized. Of course most won't care until they have a significant number of users.
@rrhoover hey guys, david here. Built this a few years ago and glad to see it getting up votes on PH. As you said, it's been a while since the db has been updated and no current plans to change that. But will be releasing 3 PR/media products by end if September and will be looking forward to your feedback then!
@benparr yup agreed. It was built on google app engine which at the time had surprisingly weak support for search given that it was a google product. Hence we focused on discovery through browsing.
This looks far more useful than the somewhat controversial Pressfarm. cc @imkialikethecar, @tim, @benparr, @romaindillet
@rrhoover for those who don't know about pressfarm here was a good piece about it :) also cc'ing @davidlidsky @ow @strngwys @loyalelectron @kevinroose @film_girl @sarahintampa
@rrhoover we tried at the time to balance out the relationship of those seeking exposure and the media as compared to a press release email blast which would tip that balance away from the journalist. The idea was that limiting the first pitch to 140 and having it public and in a tweet format would force the person pitching to be concise and relatively personal with each of the journalists they find on the site.
I was having image loading issues (the PH effect)? But yes, useful if you want to manage your PR. edit - Looks like it still needs some interior work as well, The autofill tweet they send for "Ask to be Covered" includes a spelling error.
@SacBookReviewer sorry about the image issue! They're bring loaded through a third party sip that in turn relies on twitter.
Added Muck Rack as it's very similar to Presspass. A lot of our portfolio companies use the tool.