The better way to do PR.

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#4 Product of the DayFebruary 07, 2014
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Joel Andren@joelandren · co-founder, PressFriendly
Short and sweet is the way to appeal to reporters. You need an emotional attachment to the story and then proof that you're company will be around a year from now.
Mike Hawkins@mikehawkins
Very interesting idea - bridging the expensive agency route and the often ineffective amateur angle is scalable and useful across industries.
Lyle McKeany@lylemckeany · growth marketer
You beat me to it @MendzappJames! This is a brand new product from my buddy @joelandren. He should hop on for an AMA today.
Joel Andren@joelandren · co-founder, PressFriendly
Hi, this is @joelandren. I'd love to answer any questions that people have. AMA?
Lyle McKeany@lylemckeany · growth marketer
OK, @joelandren I'll start it off. What was the inspiration for @PressFriendly? Also, what was the process you went through to validate the idea?