Predictably Irrational

The hidden forces that shape our decisions

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Reviews

Discussion

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Erik Torenberg
Erik Torenberg@eriktorenberg · Former Product Hunt
love the selection @joshk! we're going to have Dan Ariely give an AMA when we launch
Nathan Guo
Nathan Guo@nathan_yg · VC Intern at Lux Capital
@eriktorenberg that's awesome! @joshk i've had this book saved on my ipad for a bit but haven't gotten to it yet. how different is it say from thinking fast and slow or robert cialdini's "influence?"
Maxim Ananov
Maxim Ananov@pointum · Distraction Dimmer • HazeOver.com
I read this one a couple years ago. I remember it as being entertaining, insightful and good to the point that I'd probably reread some time later.
jeremy liew
jeremy liew@jeremysliew · Partner, Lightspeed venture partners
Great read on how to think about how economic cues can be used to influence user behavior.