Predictably Irrational

The hidden forces that shape our decisions

Reviews
Discussion
Great read on how to think about how economic cues can be used to influence user behavior.
love the selection @joshk! we're going to have Dan Ariely give an AMA when we launch
@eriktorenberg that's awesome! @joshk i've had this book saved on my ipad for a bit but haven't gotten to it yet. how different is it say from thinking fast and slow or robert cialdini's "influence?"
I read this one a couple years ago. I remember it as being entertaining, insightful and good to the point that I'd probably reread some time later.