Predictably Irrational

The hidden forces that shape our decisions

Great read on how to think about how economic cues can be used to influence user behavior.
love the selection @joshk! we're going to have Dan Ariely give an AMA when we launch
@eriktorenberg that's awesome! @joshk i've had this book saved on my ipad for a bit but haven't gotten to it yet. how different is it say from thinking fast and slow or robert cialdini's "influence?"
I read this one a couple years ago. I remember it as being entertaining, insightful and good to the point that I'd probably reread some time later.