Great hunt @bentossell!
Here's a recent chat I had with Laura Ries who is Al's daughter and now works with him at Ries & Ries.
We dived into the essence of positioning and also additional ideas that emerged from Laura and Al's experience working with their clients on positioning.
Listen to the podcast episode: https://www.producthunt.com/podc...@morganb is right. Positioning is such an important marketing book. Highly recommended!
Probably one of the most important marketing books of all time. Positioning is the art of finding the spot where there's fit for your PMF equation. Slack is an excellent, recent case study in positioning.
Unlock People's Potential - Vicarious Learning: Chris Myers on Effective Learning in Organizations
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