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Guerric de Ternay
@guerricdeternay
Great hunt @bentossell!
Here's a recent chat I had with Laura Ries who is Al's daughter and now works with him at Ries & Ries.
We dived into the essence of positioning and also additional ideas that emerged from Laura and Al's experience working with their clients on positioning.
Listen to the podcast episode: https://www.producthunt.com/podc...
@mor… See more
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Ben Tossell
@bentossell · Community Lead, Product Hunt
Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
- Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
- Position a follower so that it can occupy a niche not claimed by the leader
- Avoid letting a second produc… See more
Morgan Brown
@morganb · COO, Inman News
Probably one of the most important marketing books of all time. Positioning is the art of finding the spot where there's fit for your PMF equation. Slack is an excellent, recent case study in positioning.