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Apple has acquired Pop Up Archive, an interesting startup that makes podcasts more searchableWelcome to Hot Pod, a newsletter about podcasts. This is issue 143, published December 5, 2017. Here's something you need to know: I've learned that Apple has acquired Pop Up Archive, the Oakland-based online platform focused on building tools to transcribe, organize, and search audio files.
Apple buys podcast search startup Pop Up ArchiveApple's played a central role in podcast since its earliest days - heck, even the term was borrowed from its big hardware product at the time. But the company's marketshare appears to have eroded somewhat as players like Google and Spotify have entered the market, reportedly down from 70-percent of podcast downloads in 2015 to 55-percent in 2017.