Plugg

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Joshua Kameel
Joshua KameelMaker@joshua_kameel · Co-Founder, Plugg
Shoutout to @AndrewEtt for the hunt! Hey Hunters! Plugg is a Social Media Marketplace that allows regular people to become Brand Ambassadors! Nowadays, the most popular Social Media Influencers make millions of dollars a year posting on different platforms. The average person? Gets nothing. We're giving the masses a way to get a cut of that pie. With us, you don't need millions of followers to get paid to use social media. Browse our curated selection of brand campaigns on the Marketplace and submit pitches to the brands that fit your style. New users are even assigned a Plugg representative to assist with brand negotiations. We also provide a personalized suite of analytics to grow your follower base. Track global trends, the best time to post, and where your fans are geographically located. The best part? It's all free! We hope you enjoy our product and we look forward to making you all rich!
Rahul Keeranoor
Rahul Keeranoor@keeranoor
@joshua_kameel What are some of the brands you have?
Joshua Kameel
Joshua KameelMaker@joshua_kameel · Co-Founder, Plugg
@keeranoor Hey Rahul! Right now we have an interesting variety of brands, from skateboard start ups to international hotel chains. These particular brands may not be as well known as Coca-Cola or McDonald's, but I guarantee you the payment is the same! We've only been operational for about 8 days now, and luckily we are currently negotiating with some big-time brands, from major fashion companies to professional sports teams. So keep your eye out on the marketplace for some big updates next week!
Artem Gladkikh
Artem Gladkikh@g___a · Co-Founder & CEO at Test4startup
@joshua_kameel amazing)!
Alex
Alex@alexjpanagis
@joshua_kameel love this! 😄 gonna try it out soon
Frank Fumarola
Frank Fumarola@ffumarola · Product at Pinterest, Formerly Facebook
A few thoughts: 1) It's very disingenuous to say I am authenticating my Instagram account by following yours That's not how accounts are authenticated. If you're dishonest about this, what else are you dishonest about in the name of "growth hacking"? 2) The current brands signed up are limited. 3) Asking for the photos I would use in a post before I can bid is backwards. I have an IG account with about 10k followers and I've never seen it done that way, at least. Typically the brand chooses an influencer that aligns with their brand both because of the person and the aesthetic of their typical post and then based on campaign objectives the two parties will work together on creative strategy.
Joshua Kameel
Joshua KameelMaker@joshua_kameel · Co-Founder, Plugg
@ffumarola Hi Frank! thanks for your thoughts: 1) All I can speak to is how we ourselves conduct the authentication process. We authenticate Instagram by constantly monitoring our own Instagram account and matching recent sign-ups with recent follows. If you know of a better way to do it, please feel free to let me know, and we'll have it up and running in no time! As for your claims that we are Disingenuous or dishonest, I apologize that you feel that way, but that is just not the case: We said we authenticate Instagram by following us, and that is exactly what we do. Our core promise stays the same, and is 100% truthful: we will pay you to post on your social media profiles. but thanks for the feedback! 2) We completely understand that we only have 5 brands signed up, we have only been operating for around 8 days now. We are currently negotiating with some higher-profile brands, and, if you'd like, I can send you updates when these brands are added to the marketplace 3) We don't believe that how things are "typically" done stops innovation! The current process is inefficient, as I hope you will come to acknowledge in the upcoming months! Feel free to refrain from posting an image in your pitch. Those options are provided for less sought-after instagram users, so that they may provide these brands with additional information and encourage them to accept their post. Thanks again for the feedback!
jeremy carson
jeremy carson@thejeremycarson · Data-Driven Creative
@ffumarola wow, baring teeth on this one. in regards to #3, seems like this is an attempt to simplify the process in return for less money and more "influencers." i don't think large brands would use this, for the reason you stated. however, smaller startups could get the benefit without needing to go hardcore into approval hierarchy.
Andreas Duess
Andreas Duess@andreasduess · CCO, Nourish Food Marketing
@ffumarola #3 is exactly how it works. Influencer outreach, as we know it, is being replaced by Participation Marketing as we speak.
Frank Fumarola
Frank Fumarola@ffumarola · Product at Pinterest, Formerly Facebook
@joshua_kameel 1) https://www.instagram.com/develo... That is account authentication. 2) Yep, that's fair and understood! 3) In this case, it puts the onus of all work on me, though. It may be more efficient for the brand, but not for me! I'd much rather connect with a brand that sees value in working with me, get to understand their objectives, and THEN put time into creative strategy. An authentic IG shot that will perform takes a lot of time.
Frank Fumarola
Frank Fumarola@ffumarola · Product at Pinterest, Formerly Facebook
@thejeremycarson Baring teeth? Hardly. I called out the growth hacking attempt because there is a very well documented IG authentication method that many services use. Following an account doesn't authenticate my ability to use that account on their service (and shouldn't do so if they're doing it manually as suggested...). For #3, it doesn't seem more efficient to me. But definitely more efficient for the brand, agreed on that!
Bettina R.
Bettina R.@bettinadraws · Artist bettinadraws.com
When I saw adMingle, my first thought was "great idea, poorly executed". Glad to see someone is interested in fixing this system.
Joshua Kameel
Joshua KameelMaker@joshua_kameel · Co-Founder, Plugg
@bettinadraws Thanks Bettina! We've got big things in store for the next couple weeks, we hope you sign up and get to enjoy all the benefits you missed out on with adMingle!
Dontae Mears
Dontae Mears@realdontae · Director, Strategy and Partnerships
Interesting. I've seen many other companies like this pop up recently. What is your specific value add to the space?
Joshua Kameel
Joshua KameelMaker@joshua_kameel · Co-Founder, Plugg
@realdontae Very true Dontae! People are definitely making moves in this space, and we don't expect that to change. However, most people are only focused on the biggest and most famous digital personalities. At Plugg, we like to think big by thinking small. Regular, non-instafamous people telling their friends about a new product has tremendous value, and we plan on making that fact very well known. It's essentially how we got onto Product Hunt, we had someone post on their Facebook profile for us, and next thing we knew we got hundreds of sign ups and were Hunted by the best Product Hunter we know! We're also in the process of developing IP that we are sure is going to revolutionize this industry (everyone says that, but I look forward to backing that statement up). I can't say too much about it, or we won't be competitive for very long!
Steve McGarry
Steve McGarry@stvmcg · Entrepreneur and coffee snob
@realdontae with demand increasing and the prices for the top creators skyrocketing, I think targeting normal people like this is just considered backlink buying. I've seen a few startups pivot away from this concept over the last year when brands began seeing people spamming their few followers rapidly in an attempt to throttle their payout. It will be interesting to see where this goes. Good luck @JoshuaKameel and Team
Andreas Duess
Andreas Duess@andreasduess · CCO, Nourish Food Marketing
We work with influencers and create PR and Influencer campaigns. First off, the "millions of dollars" statement is complete hyperbole. Very, very, very few influencers make anything approaching that kind of money, the vast majority make perhaps enough to supplement their regular income or get access to the occasional discounted, or free, product. Secondly, we pick our influencers very carefully and work with people who have an established track record of quality content and high relevant follower engagement.We don't just pick a random post to sponsor. Many of our influencers we have longstanding relationships with, built on mutual respect. There's far more to being a successful marketing partner than signing up for a web service. An influencer campaign is a media buy, like any other media buy. It needs to compete with other options for results. While reach, or impressions, isn't always the most defining factor, it is definitely one of the factors we look at, together with authority in the market, the longevity of the influencer brand and quality of content.
jeremy carson
jeremy carson@thejeremycarson · Data-Driven Creative
@andreasduess this seems like it makes most sense for smaller brands that are looking for micro-exposures rather than one-shot buys.