The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
Platform: The Art and Science of Personal BrandingWe are thrilled for our Advisory Board Member Cynthia Johnson and the release of her new (and first!) book with Penguin Random House, Platform: The Art and Science of Personal Branding, available everywhere on February 5th. Check out the exclusive sneak peak of what you can expect from Platform and why mastering the art of...
Build your personal brand around 4 key elements that tell your story (review of Cynthia Johnson's Platform)This review first ran in the Feb. 23 edition of The Hamilton Spectator Platform: The Art and Science of Personal Branding By Cynthia Johnson Lorna Jones Books $29.99 You have a solution to our problem and an answer to our prayers. You've gone where we're going and already done what we dream of doing.
The Art And Science Of Personal Branding With Cynthia JohnsonToday's episode is with an old friend of mine in the digital space, Cynthia Johnson. Cynthia Johnson is a global entrepreneur, marketing professional, author, and keynote speaker. She is Co-Founder at Bell +Ivy, a marketing and PR firm in Santa Monica, CA, and Las Vegas, NV.
Take Charge of Your Personal Brand Before Someone Else DoesYou're already a brand and don't know it. If you have personal information online, people have formed an opinion about you-whether you like it or not. That Twitter account about cat memes, your Yelp review on fish tacos, and your LinkedIn profile are all telling the world a story.
The Art and Science of Social Media with Cynthia JohnsonWhen it comes to the world of social media, I guess you could say that I see it as a necessary evil. While I do see the value in it, by no means have I perfected it. That said, there are people who dominate the social media landscape. They're known as "influencers."
Book Review: 'Platform: The Art and Science of Personal Branding'...Platform: The Art and Science of Personal Branding, a new work by personal branding expert Cynthia Johnson, teaches readers how to build and manage their own personal brands, guiding them as they seek to establish and maintain what will likely become a key ingredient of their long-term...
How To Build A Personal Brand Without Being AnnoyingMany entrepreneurs know they should build a "personal brand" yet resist doing it, because they fear it entails posting pictures of the perfect life they're not yet leading on Instagram.
These Are the Next 6 Books You Should Read If You're Serious About Success4 min read Opinions expressed by Entrepreneur contributors are their own. Reading is one of the most valuable activities for anyone, but especially for entrepreneurs who are breaking into new verticals that few have entered. It is important to read to challenge your perspective, gain knowledge from someone else's experience and to help you through the inevitable challenging times you will face.
Branding Expert Cynthia Johnson Says Don't Be Afraid to Ask for What You Want-at Work and in LifeWhile everyone is fighting oversaturated social media platforms in the hopes of being noticed, Cynthia Johnson has created a fool-proof action plan for making it happen. Johnson was a social media manager who rose to social media influencer-level standing and entrepreneur in just three short years, growing her number of Twitter followers to 1.7 million.
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