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PlateJoy

The healthy eating membership for effortless weight loss

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Christina Bognet@cbognet · Founder, PlateJoy
Hi PHers! PlateJoy makes weight loss effortless by stocking your fridge with exactly what you need to lose weight. After losing 50 lbs a few years ago, I realized that weight loss is about eating well (not exercise) and that behavior change is impossible. The real key to getting to your goal weight is making healthy, delicious eating the default option in your life, instead of punishing yourself with diet food. So we use over 50 data points about how you eat and live to stock your kitchen with fresh, personalized groceries and custom recipes to prepare awesome meals! Here are the top 5 things you should know: 1) You don’t have to change your life (or what you love) to lose weight on PlateJoy. You can be anything you want to be. Vegan, dairy-free, gluten-free, paleo, vegetarian, and more options are available. You can also choose to exclude any ingredients that you don’t like. 2) You can enter a starting weight and goal weight, and we’ll customize your portion sizes. 3) We keep track of what you already have at home, so that you can opt out of receiving any ingredient easily. 4) You can tailor your recipes to your time constraints. 5) We charge you the cost of your groceries at the store + $8 delivery; everything is delivered fresh and locally without packaging waste. We look forward to helping you reset your defaults by having fresh food in your fridge from here on out. We deliver all over the Bay Area and our meal planner service is available across the country. Would love to answer any questions + thanks for checking it out! Christina PS - Use code PH20 for $20 off your first order in the bay area: platejoy.com
Erik Torenberg@eriktorenberg · Former Product Hunt
@cbognet why is it more food more than exercise? is that also true in regards to gaining weight? educate me
Joe Anderson@anderson760 · Designer
@eriktorenberg The main formula comes from calories in calories out. A single donut can net you 200 calories, running for 20 minutes burns ~200 calories. So you can either run for an hour or skip the extra 3 donuts. However with people that are extremely active it's the reverse where they need to eat a ton of high calorie foods to keep their body energized. So while we might eat 2000-3000 calories per day (our bodies naturally burn 2k-2500), Michael Phelps has to eat upwards of 12k For gaining weight, you need to put on an excess of 3500 calories a week. So if you naturally burn 2500 per day, you need to eat 500 more calories to hit your 3500/week limit. As my friend best put it, drinking an oreo cookie shake is the difference between cutting and bulking. Oreo cookie shakes have about ~1k calories.
Zaigham @zedsq · Z
@eriktorenberg there are ton of articles on the net about. The (very) basic is that food is fuel. If you put crap in, no amount of exercise will help because it's like putting shitty gas in your ferrari ;) you put the proper fuel that doesn't react to your body it allows it operate at the optimal level. That and getting proper amount of sleep is the basis of weight loss with working out helping with increasing the level of fitness and health your body can handle...
Christina Bognet@cbognet · Founder, PlateJoy
@eriktorenberg Hey Erik - you inspired me to write a blogpost with your question -- just published it here, check it out: https://medium.com/@CBognet/how-...
Jamie Martin@livejamie · Senior UX/UI at Raven Software
@cbognet When are you coming to Seattle?
Doug Astor@theezaven · product hunter-gatherer
@eriktorenberg 80% nutrition, 20% exercise. garbage in, garbage out.
Joe Anderson@anderson760 · Designer
@cbognet nice post! Have you heard of iifym? It sucks that empty calorie foods get a bad wrap, they are all ok to eat. It's how they fit in with the rest of what you eat that is really important.
Erik Torenberg@eriktorenberg · Former Product Hunt
@cbognet nice post. i take all the credit.
Erik Torenberg@eriktorenberg · Former Product Hunt
sidenote: these were all very helpful answers. thank you.
Frank Fumarola@ffumarola · Product at Pinterest, Formerly Facebook
@theezaven 80% nutrition, 10% exercise, 10% sleep - that's always the equation I've heard. Sleep is important!
@cbognet love the concept as well. Know you have technology doing the personalization for you, but any plans on expanding to say a live virtual coach or anything like that in the future?
Christina Bognet@cbognet · Founder, PlateJoy
@m1lesv Perhaps! What would be compelling about that to you?
@cbognet So take this with a grain of salt, I don't know you, your team, your long term vision, the company, or anything! But some early thoughts of mine: 1. There are tons of startups in the space. yes, you provide a "tailored" recipe which's awesome but at the end of the day if i have hello fresh or plated, why would i sign up for your technology? I'd think you compete directly with these incumbents. 2. Just went through the "tailor" process and texted my GF about whether we should try it. On the fence still (Great job on pricing! Right where you ought to be) but going to chat with her later to see if we want to move on it. 3. Differentiation - so I won't lie the offering you guys have is definitely a compelling one. For myself, the value is in not having to hunt down all these different recipes, and ideally being able to prepare these super quick. Feel as though you guys are definitely on the right track. Is there a dietician that's putting together these meals for me beyond just my food preferences? And what about if I want to gain weight? (would love that) Seeing the results is awesome, but what about explaining it? Feel as though having a human component (they say do things that dont scale sometimes right? ;) would be awesome and that could be an easy way where I can get "more personalization" and something you can either charge more for or get people to convert more (i.e. having someone at the checkout page, like myself, where i'm currently stuck)
Ty Martin@tymrtn · Founder, Turf.ly
@m1lesv I think this is a great point. Take Hello Alfred for example – it works because of the human touch that makes the personalization process as efficient as human to human communication. My OH doesn't want to run through an infinite list of options to select and deselect things, she wants to just chat with someone.
Ty Martin@tymrtn · Founder, Turf.ly
@tymrtn After I clicked submit I just realized how perfectly this would tie into my Hello Alfred service. Too bad your service areas don't yet overlap!
Would you recommend PlateJoy to a friend?
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Christina Bognet
Maker
@cbognet · Founder, PlateJoy
Hi PHers! PlateJoy makes weight loss effortless by stocking your fridge with exactly what you need to lose weight. After losing 50 lbs a few years ago, I realized that weight loss is about eating well (not exercise) and that behavior change is impossible. The real key to getting to your goal weight is making healthy, delicious eating the default option in your life, instead of punishing yourself with diet food. So we use over 50 data points about how you eat and live to stock your kitchen with fresh, personalized groceries and custom recipes to prepare awesome meals! Here are the top 5 things you should know: 1) You don’t have to change your life (or what you love) to lose weight on PlateJoy. You can be anything you want to be. Vegan, dairy-free, gluten-free, paleo, vegetarian, and more options are available. You can also choose to exclude any ingredients that you don’t like. 2) You can enter a starting weight and goal weight, and we’ll customize your portion sizes. 3) We keep track of what you already have at home, so that you can opt out of receiving any ingredient easily. 4) You can tailor your recipes to your time constraints. 5) We charge you the cost of your groceries at the store + $8 delivery; everything is delivered fresh and locally without packaging waste. We look forward to helping you reset your defaults by having fresh food in your fridge from here on out. We deliver all over the Bay Area and our meal planner service is available across the country. Would love to answer any questions + thanks for checking it out! Christina PS - Use code PH20 for $20 off your first order in the bay area: platejoy.com
Erik Torenberg@eriktorenberg · Former Product Hunt
@cbognet why is it more food more than exercise? is that also true in regards to gaining weight? educate me
Joe Anderson@anderson760 · Designer
@eriktorenberg The main formula comes from calories in calories out. A single donut can net you 200 calories, running for 20 minutes burns ~200 calories. So you can either run for an hour or skip the extra 3 donuts. However with people that are extremely active it's the reverse where they need to eat a ton of high calorie foods to keep their body energized. So while we might eat 2000-3000 calories per day (our bodies naturally burn 2k-2500), Michael Phelps has to eat upwards of 12k For gaining weight, you need to put on an excess of 3500 calories a week. So if you naturally burn 2500 per day, you need to eat 500 more calories to hit your 3500/week limit. As my friend best put it, drinking an oreo cookie shake is the difference between cutting and bulking. Oreo cookie shakes have about ~1k calories.
Zaigham @zedsq · Z
@eriktorenberg there are ton of articles on the net about. The (very) basic is that food is fuel. If you put crap in, no amount of exercise will help because it's like putting shitty gas in your ferrari ;) you put the proper fuel that doesn't react to your body it allows it operate at the optimal level. That and getting proper amount of sleep is the basis of weight loss with working out helping with increasing the level of fitness and health your body can handle...
Christina Bognet
Maker
@cbognet · Founder, PlateJoy
@eriktorenberg Hey Erik - you inspired me to write a blogpost with your question -- just published it here, check it out: https://medium.com/@CBognet/how-...
Jamie Martin@livejamie · Senior UX/UI at Raven Software
@cbognet When are you coming to Seattle?
Doug Astor@theezaven · product hunter-gatherer
@eriktorenberg 80% nutrition, 20% exercise. garbage in, garbage out.
Joe Anderson@anderson760 · Designer
@cbognet nice post! Have you heard of iifym? It sucks that empty calorie foods get a bad wrap, they are all ok to eat. It's how they fit in with the rest of what you eat that is really important.
Erik Torenberg@eriktorenberg · Former Product Hunt
@cbognet nice post. i take all the credit.
Erik Torenberg@eriktorenberg · Former Product Hunt
sidenote: these were all very helpful answers. thank you.
Frank Fumarola@ffumarola · Product at Pinterest, Formerly Facebook
@theezaven 80% nutrition, 10% exercise, 10% sleep - that's always the equation I've heard. Sleep is important!
@cbognet love the concept as well. Know you have technology doing the personalization for you, but any plans on expanding to say a live virtual coach or anything like that in the future?
Christina Bognet
Maker
@cbognet · Founder, PlateJoy
@m1lesv Perhaps! What would be compelling about that to you?
@cbognet So take this with a grain of salt, I don't know you, your team, your long term vision, the company, or anything! But some early thoughts of mine: 1. There are tons of startups in the space. yes, you provide a "tailored" recipe which's awesome but at the end of the day if i have hello fresh or plated, why would i sign up for your technology? I'd think you compete directly with these incumbents. 2. Just went through the "tailor" process and texted my GF about whether we should try it. On the fence still (Great job on pricing! Right where you ought to be) but going to chat with her later to see if we want to move on it. 3. Differentiation - so I won't lie the offering you guys have is definitely a compelling one. For myself, the value is in not having to hunt down all these different recipes, and ideally being able to prepare these super quick. Feel as though you guys are definitely on the right track. Is there a dietician that's putting together these meals for me beyond just my food preferences? And what about if I want to gain weight? (would love that) Seeing the results is awesome, but what about explaining it? Feel as though having a human component (they say do things that dont scale sometimes right? ;) would be awesome and that could be an easy way where I can get "more personalization" and something you can either charge more for or get people to convert more (i.e. having someone at the checkout page, like myself, where i'm currently stuck)
Ty Martin@tymrtn · Founder, Turf.ly
@m1lesv I think this is a great point. Take Hello Alfred for example – it works because of the human touch that makes the personalization process as efficient as human to human communication. My OH doesn't want to run through an infinite list of options to select and deselect things, she wants to just chat with someone.
Ty Martin@tymrtn · Founder, Turf.ly
@tymrtn After I clicked submit I just realized how perfectly this would tie into my Hello Alfred service. Too bad your service areas don't yet overlap!
Martin Kessler@kesslerio · Founder & COO of Shape. I ❤️ Hardware.
We at Shape have been using PlateJoy for the past two months. It's been a a great service for us to try interesting new low-carb dishes that we otherwise wouldn't have cooked. Definitely recommend it if you want to try something new.
Steve McGarry@stvmcg · Entrepreneur and coffee snob
Great concept. I like the restriction flexibility. (I.e gluten-free, dairy free)
Christina Bognet
Maker
@cbognet · Founder, PlateJoy
@stvmcg Thanks, Steve!
Alexandria@laughsee · Co-Founder, New Story
can't wait to move into my new apt so I can start using this no-brainer service
Michele Casertano@mcasertaca · Co-founder, BlueCrew
PlateJoy, thanks so much for your service and for helping me reaching my goal to have an healthier life. I love it!