PitchPal

PitchPal

We find & pitch the best TikTok influencers for your product

78 followers

Paste a URL to your product and get 50 to 250 hand-picked TikTok influencers with contact data delivered to you within a few days.Perfect if you want to try that TikTok marketing everyone's talking about, without the hassle of spending days on TikTok.
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What do you think? …

Alex Chernikov
Hey y'all! Happy to be back on PH with a new product 🔥 I set out to help founders promote their startup on TikTok. You do not have to spend days on TikTok, neither pay hundreds of dollars for tools that deliver very subpar results in the end. We're doing things that don't scale here -- browsing TikTok for you and hand-picking micro-influencers open for collabs and sending you the list. ---- Here's a quick FAQ: What's a micro-influencer? I'm aiming to find creators with <10k followers but whose recent videos gained a substantial number of views. It's the beauty of TikTok, in fact -- you don't need to have 3 million followers so your video randomly shoots up to the moon. Micro-influencers are cash-hungrier than established creators, hence charge way less, yet they know how to make a decent video, too. ---- Is it a scraped list? Nope. Once a new order comes in, we roll up our sleeves, open Gen Z's favourite app, and start searching by topic, and saving influencers with a modest following but whose recent videos pulled in a decent number of views. ---- Are these creators okay with you emailing them? We only include creators who publicly shared their email address stating they're open to collaborations. Thus, it ain't pushing something they don't want down their throat. ---- Why is the landing page so simple? I started out a week ago. In other words, it's an MVP. I'm doing everything by hand now. However, we've successfully delivered the first lists to our first customers already. Doing things that don't scale, you know. ---- But what about Modash & Co? Yes, I'm perfectly aware of those guys (& gals). Hailing from the indie hacker community, it was hard for me not to notice that many entrepreneurs (especially technical) have reluctance to doing marketing, neither they have budget to hire a CMO or someone of that sort. I've been told by a few founders that even when someone delivers a list of influencers to their door, they have little understanding about what to do with that. From this perspective, I'm offering them a TikTok marketing package -- finding who to pitch and pitching them. The founder only needs to provide the URL and very basic data about who is it for.
Lukas Rüger
Hey @alex_chernikov I really liked your maker's comment because it answered all questions I had when looking at the product :D You mentioned you do everything manually at the moment. Are you planning to (partially) automate it in the future? I understand your decision to do it manually for now but in order to scale accordingly, I think you can't do this forever like this.
Alex Chernikov
@lrueger thanks! Hah, I'd been posting here and there about it on Reddit for the past week, and had identified points that people bring up the most. Happy to hear that I've seemingly nailed it with the FAQ. I first wanted to tackle it the classic developer way and launch as a fully-automated service. Luckily, I've pinched myself and decided to limit my "coding" to 2 hours -- just to make the landing page. I don't want to spend weeks or months coding something to only realise no one actually needs it. Hence, the manual work. If it latches on and grows to at least $1k/mo, I'll surely look into automating it more closely. So far, I'm making 0 profit off of it, but it's fun. I feel great helping founders nail that TikTok marketing + I'm learning a lot along the way.
Lukas Rüger
@alex_chernikov Sounds really inspiring!
Carol Moh
It's an interesting service that can definitely help a lot of people who don't know too much about working with influencers! Interested to see how PitchPal evolves. Is there future scope to potentially have creators verified by yourselves in terms of reliable to work with, quick turnaround, trusted creator, etc? I think half of the issue people have is not only finding creators but also dealing with the process of working with them.
Alex Chernikov
@carolmoh thanks Carol! Good points. I'll keep looking into that more closely if I manage to grow PitchPal from its current MVP form into something bigger 😁
Carol Moh
@alex_chernikov Look forward to it!
Unique idea, very fresh. Congs on the launch
Alex Chernikov
@frankiie_robinson fresher than Amazon Fresh
Iuliia
As a product marketer, I'm always on the lookout for effective influencer marketing tools. PitchPal seems like a great solution for finding TikTok influencers quickly and effortlessly. I'm curious to know how the hand-picking process works - do you have a team manually selecting the influencers or is it based on an algorithm? Additionally, are there any success stories or case studies you can share that demonstrate the impact of using PitchPal? Keep up the great work!
Alex Chernikov
@iuliia_all since i've just delivered lists to our first customers yesterday! so unfortunately, we don't have public testimonials yet (hopefully soon?). but here's what one founder who got his list yesterday wrote to me on Telegram: "I posted your message to our sales discord with the girl I hired Stating it was $40 and you delivered in a week and it was a pretty good list so I'll add it to our Notion database"
Ranjit Bhinge
This is very interesting - especially since I have a worldwide audience for my product, but Tiktok is banned in my country. Giving it a shot!
Alex Chernikov
@ranjit_bhinge sorry to hear TT is banned in your country :( Sure, will be happy to help you!
Ranjit Bhinge
@alex_chernikov it's a good thing in many ways but one less means of marketing. I'll submit that form on the website 👍
Ina Simeonova
As a person who has spent quite a bit of time doing exactly that on TikTok, I love LOVE love this idea and the product. Would definitely be interested in trying it out once we launch our product in a couple of months time. I see that you're doing everything manually for the moment, is that not too time consuming though?
Alex Chernikov
@ina_simeonova1 it is pretty time-consuming, yes. But how else can I validate the idea and learn more about the customers, their wishes and issues..? Plus, guarantee good quality. If the idea latches on, I'll look into how to automate it.
Ina Simeonova
@alex_chernikov I really respect your approach, best of luck with the launch!
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