Pistol Lake

Ultra-functional activewear for minimalists

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Discussion

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William SulinskiMaker@williamsulinski
hey all! I started Pistol Lake because I wanted to make a difference. Growing up a lot of my family sewed shoes in Maine, and the industry provided a lot of people livelihoods. That manufacturing has all but left America, but we think that if we bring advances in technology, textiles, and manufacturing into apparel, we can not only make fundamentally better things -- but also bring a lot of opportunity to a lot of people. Our goal in creating our new fabric, Eudae, was to create something that lets you pack light, travel more, and consume less. Something that looks natural, but performs -- to allow you to travel the world with just a single backpack. The fabric is soft like silk, but rugged enough for any adventure, and it's insanely breathable and moisture-wicking. It's a blend of fibers made from recycled bottles and the pulp of Eucalyptus trees. Now we're going to build a small, but technically-advanced, factory here in Los Angeles, so we can take the next big step toward our goals of not only make gear that let's us live active, adventurous lives, but also allow us to make a big impact on everyone that makes the things we wear. I'll be around all day if anyone has any questions or wants to shoot the shit. I built tech companies for a while before Pistol Lake and am happy to talk about manufacturing, textiles, apparel, or the shift from building tech companies to making physical things.
Brian Balfour@bbalfour
@wsul I'm interested.... How did you discover Eudae? What was the process there?
William SulinskiMaker@williamsulinski
@bbalfour it was very much a learning process. I didn't have a background in textiles, but I knew what I was looking for. We've always worked with local mills here in Los Angeles to knit the fabric for our other gear, but this was something different. It came from trying out all these shirts like Nike and Under Armour, which worked well, performed -- but they looked technical/not something I'd wear casually. It also just didn't make sense to be out exploring the world, but destroying it in the making of the clothes I was wearing -- I knew I wanted to do the least amount of damage as I could. So with those specs in mind, I checked out hundreds of fabrics on the market, but couldn't find what I was looking for. We sampled dozens and dozens of the best technical fabrics available and tested in use, and a small make-shift lab we created to test for moisture retention and wicking. Eventually we decided if we were going to get the exact specs we were looking for, we'd have to make something ourself. We worked with one of the most technically-advanced mills in the States to create our custom yarn and finishing, and after many, many months, were able to knit our first sample roll, which is what we're wearing in the video. It's incredible.
Michael Riddering@ridderingand_ · Cofounder, Trendly
@wsul congrats on the successful kickstarter!
Matt Lutze@matt_lutze
@wsul @bbalfour "I knew I wanted to do the least amount of damage as I could" This bit really drove home the ethos behind the effort you and your team committed to the development. As you worked through the refining process, what sort of environmental impact factors were important to the team? Were you able to look at the effective water use, petroleum consumption, transportation costs and such for the development/production of (what's now) Eudae vs other traditional fabrics?
Jeremy LevineHiring@jerlevine · founder Draft, investor via Bridge Boys
My wardrobe is nearly 100% Pistol lake. I'm wearing one of the henley's right now. I got to try on some of the new line when I was last in LA. The new fabric is amazing. So soft. Perfect fit. Can't wait to wear it to the gym every day.
Dave Morin@davemorin · Founder & Partner, Slow Ventures
Pistol Lake is my favorite new brand. High quality products, great design, and great service. William is a good human and has brought a conscious approach to creating great basics for men. The henleys are my favorite of all time, and the shorts are a unique and unexpected design which I have fallen in love with.
Dave Ambrose@daveambrose · Steadfast Venture Capital
Really excited for this new line. We have a few of the original Pistol Lake items at home (@amandakuzma loves her sweatshirt) and obsessed w. the quality of the product.
Deepa Subramanian@jumpingdeeps · Co-founder Wootric
Yey! If I could I would live in activewear! My husband (@dschol) has a few Pistol Lake tees and I'm always admiring the feel of the fabric and how well made everything is. Can't wait to try the new stuff!