Building an email list is hard enough as it is. On top of that, you have to create or curate good content. Finally, you got to package everything into a beautiful newsletter and send it to your hard-earned subscribers. Preferably at least once a week.
This is where automation comes in. Pistachio is built specifically for that and integrates with Mailchimp built-in RSS automation feature.
Set MailChimp to send out once a day, week or month and all new items from your site will automatically get sent.
Pistachio email templates take advantage of this feature so you can automate your emails in a beautiful way.