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CNNMoney Interview with Maggie LakeCEO and Founder, Cheryl Clements, discusses how PieShell, a crowdfunding platform for food + beverage, is disrupting the market.
PieShell Wants To Be The Crowdfunding Site For Food StartupsPieShell is a new crowdfunding site dedicated to food and beverage startups. New York City-based PieShell was founded by Cheryl Clements, also the CEO, who is an immigrant entrepreneur from Canada. Despite the buzz around artisanal food products, popular farmers markets and food fairs featuring local small businesses across the U.S., there are almost no crowdfunding sites exclusively devoted to early stage food startups.
Food and Beverage Entrepreneurs Leverage Crowdfunding as a Marketing ToolWhen you think of crowdfunding, you think of raising capital for a unique idea or cause. But what if I told you that crowdfunding can be much more than just a tool to raise capital? Since going mainstream in 2013, crowdfunding has grown worldwide to a volume of $16.2 billion dollars.
Crowdfunding is also CrowdmarketingI love a conversation that starts with me thinking one thing and ends with me thinking something completely different. That happened recently at a dinner with Cheryl Clements, Founder, and CEO of PieShell and WavenDean Fernandes of Perspective Branding. We were sitting in a funky little fondue place in San Francisco talking about crowdfunding and the whole food startup ecosystem.
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