The Persuasive Patterns Card Deck is a collection of 54 design patterns driven by psychology, presented in a manner easily referenced and used as a brainstorming tool. With a focus on human behavior, each card describe one psychological insight and suggests ways to apply it to your product. They are the result of years of writing and teaching about these exact principles. Each card features delightful and custom illustrations from artist Annesofie Sandal. The deck comes packaged in a branded box with a smooth black coating on the outside as well as inside. It’s the perfect presentation box at client meetings. The cards were designed help generate ideas for new products, features, or creative solutions to problems. There is no right way to use them. They are a fun and easy way to learn about complicated psychological concepts.