PerceptInsight

Dear Founders/ Makers, PerceptInsight is "the companion" your startup needs to succeed. It is why some of the coolest startups and the largest unicorns use us every_single_day. Allow me to explain: At the risk of preaching to the choir, if you are launching products without having a proper handle on product insights and customer engagement you are setting yourself up for failure. Without a strong product, and an equally compelling engagement/ marketing strategy there's no foundation for a successful company. From day one, founders should focus intensely on achieving product-market fit (PMF). This means solving real customer problems, not just assumed ones. And most times customers aren't giving you the feedback explicitly but through implicit behaviours that they demonstrate on your platform or product. You may think you have launched a super cool feature but what if the customer does not think so? Or worse is not even able to get to it? Traditional analytics tools are often complex to set up and even harder to interpret. They also lack the ability to maintain context or drive meaningful engagement. What users really need from these tools is more than just data insights — they need actionable information that helps them make decisions and take immediate action based on those insights. With PerceptInsight our goal was to build a business operating system capable of generating deep insights, but also one that allows one to take action based on those insights, while preserving context. For instance, PerceptInsight can accurately forecast if certain products are underperforming in sales or if they are likely to run out of stock, before they happen and basis that it can trigger alerts to category managers. Or for that matter if your website is loading slower than usual and how that is affecting your conversion. Or if certain customers saw errors while trying to take some action and allowing you to reach out to them immediately after the issue has resolved - near real time :) etc Some of the Feature Sets that you get out of the box with a one line sdk integration: Insights: Deep dive into behavior trends and key event analytics over time, first touch last touch attributions.📈 Funnels: Track, visualize and engage in the user journey, including points of drop-off.📊 Flows: Analyze user pathways from entry point to final action.💹 Retention: Measure user retention and repeats by tracking repeat visits and engagement frequency.🫴🏼 Users: Cohorts: Group users by shared characteristics for personalized targeting.👨‍👨‍👧‍👧 Profiles (deeper integration required) : Access detailed, organized user profiles for data-driven decisions.🤵🏼‍♂️ Experiments: A/B Experiment: Test and compare product/feature variations to identify the best performer. 👭 Feature Flags: Roll out new features to specific user groups for controlled testing.🚩 Hotspots (web only) Understand areas that people click the most on your real estate, areas that lead to rage clicks, click frequencies🖱️ Heatmaps (web only) Understand to what extent people scroll on your website before they give up🔥 Campaign management (deeper integration required) Campaigns: Engage with customers basis their behaviour near real time, configure reminders, build campaigns 🎯 Flexicast: Create custom campaigns targeting user groups to boost conversions.🤑Templates: Use or design pre-made templates for streamlined campaign launches.🍸 As you would have already realised by now, given PerceptInsight is a full stack end to end platform, it works as a business operating system for any organisation that is serious about building a long lasting successful business. I welcome you to try PerceptInsight and I wish you the best as you go about building your businesses. PS: We are giving away free credits for a limited time, so you don't just take our word for it :) Cheers! Kaushik

Congratulations on the launch of PerceptInsight to @kaushik_mukherjee1 and the team! This would surely be very helpful to the startups 🥰

Congratulations @zeeshan_anwar on the launch, Would love to know what motivated you and the other founders to start working on PerceptInsight, What got you started, how did you identify the problem?

Congrats on the launch folks! I saw first hand how important event based analytics is many times in various companies. PerceptInsight seems really nice to allow companies to implement and run with it!

I’ve been using PerceptInsight Beta for a while now, and it’s honestly one of the easiest web analytics tools I’ve ever worked with. The UI/UX is awesome! The setup was fast—just few lines of SDK integration for Shopify, and I was off and running with insights, funnels, and even user flow analysis. What really blew me away is the Engage feature. It’s incredibly simple to create custom campaigns that target specific user groups based on their behaviour, and you can do it in real time. Also, broadcasting marketing campaigns is easier than ever. It replaced 2 of my existing tools, Mixpanel and MoEngage.

Very cool platform! Surprisingly affordable too; I expected it to be much more expensive based on the features. It's a bit tough to understand everything it's doing, especially the engagement feature set... but overall, looks excellent. Congrats on the launch!

@kaushik_mukherjee1 congrats on your PH launch. I have been using PI for a little while and I must say it is a very powerful tool. Wishing you and the team every success with the launch 🙌