Create and sell online courses

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#4 Product of the DayApril 09, 2014
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Greg Taylor@gctaylor · Co-Founder, Pathwright
@helencrozier > First up I to be truly honest I was afraid that not enough people were using the service so then it could be risky to put courses in only for the lights to be turned out. A very fair concern. If it helps, we are in good shape financially, we aren't beholden unto any VC's whims, and we have zero desire to sell. All three co-founders have teaching/coaching experience, and see a big opportunity to innovate in the education sector. This is a labor of love for us, and we're building for the long haul. > Secondly the comments from @jasondainter with regard to marketing were a concern (however there might also be the problem that the market place is flooded with similar courses so how do you differentiate amongst the mass?) An important thing to consider is that posting a class to Udemy does not automatically guarantee activity or profit. You're up against every other Udemy instructor. Pathwright is a fundamentally different thing. If you only have one or two courses and no existing following (and no desire to do the leg work to build one), you may be better off with Udemy. But you probably won't be wildly successful unless you put the time in (yourself) to market and get people interested in you. Rather than walk you through how this would work on Pathwright in this comment, I'll point you to an interview of one of our self-made instructors who has reached great success with us: > Thirdly if I was going to go that way of offering independent courses I would like them to be integrated into my site fully with a domain name such as or such like. This currently involves paying for an ssl certificate etc. This is definitely an additional expense, but it's a very small one. I'd go as far to say that this would be almost insignificant. We do have some schools elect to use a standard subdomain under Pathwright, with the switch to a custom domain happening later once it is clear that they're happy with the "Pathwright way". We set up redirects from the old URL and everything continues onward. > I just wish I didn't feel so nervous :-) Don't be nervous! We don't assert ownership of your content. If you don't like us, getting your course content moved somewhere else is more tedious than it is difficult. Perhaps give us a shot with a pilot course and see what you think.
Mark Johnson@wmdmark · Interactive designer/founder of Pathwr…
Hey guys, I'm one of the co-founders and am happy to answer any questions you might have about our education platform. Also, just wanted to note that we're launching a brand new website in the next couple weeks so stay tuned!
Mack Flavelle@mackflavelle ·
Neat stuff. In your opinion what are the big differentiations from Udemy?
Mark Johnson@wmdmark · Interactive designer/founder of Pathwr…
@MackFlavelle the primary difference from a value perspective is that we don't own/promote a course marketplace. We let each of our schools have their own branded course marketplace and community so that the relationship is always educator -> student not educator -> pathwright -> student.
Greg Taylor@gctaylor · Co-Founder, Pathwright
To provide a visual illustration, notice how each school has their own separate, branded catalog: * * *