Keep tabs on your baby with the world's first smart pacifier

I'm guessing the marketing does not include the phrase, "Now you know how much your baby really sucks"
When I first read about this, I thought it was a nice idea, but my friends' babies are constantly dropping their pacifiers so it would probably get lost almost immediately. Then I read a bit more and found that the creators have thought about this already - it's got location sensors that enable you to find it if it goes AWOL.
A Bluetooth device in a baby's mouth. I would never...
Solving a problem that doesn't exist. Now if it was a game I could pit my baby against other babies I would buy it. How many sucks/hour does your baby do?
I'm clearly not the target parent.... I can't think of one time where I've felt the need for something like this. And if anything, the goal is to get the kid off the pacifier! Not to mention for $39 I could have 5-10 pacifiers strewn all over the house if one every got misplaced...