A free founder’s guide to seed fundraising 📚

Oversubscribed: A Founder’s Guide to Seed Fundraising is a free, 97-page ebook with everything you need to know about early-stage fundraising. It's the book we wish we'd had when we were first raising money for our startups.

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30 Reviews5.0/5
Hey PH, Oversubscribed is the book we wish we’d had when we were first raising money for our startups. It starts with the basics—should you even raise money at all?—and goes on to cover preparing your narrative, finding and engaging investors, and actually getting money in the bank. After raising a combined $4M for our seed rounds, Mike and I found ourselves answering the same questions for other founders over and over. While there are some good fundraising resources out there already (we link to many in the book), we realized that there wasn’t a good source for the kind of guidance we’d needed when we were first raising our companies’ rounds. For example, there are lots of great blog posts about setting terms and negotiating with investors. But when we were twenty-somethings outside of Silicon Valley with limited experience and connections, we needed help just figuring out how to even get in touch with angel investors in the first place. Oversubscribed is free through September. We’d love to hear what you think, and we’re here to answer questions about the book, our stories, fundraising in general, or anything else you’d like to ask!
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@maxnuss congrats and thanks for your book! Is there any chance to get EPUB and MOBI for Kindle?
@gogola we’ve gotten a fair amount of requests for this, so yes! We’ll be working on this next!

Instead of trying to aggregate 15 blog posts and add my own layer of color, it's way easier to direct people here. There's clear, actionable insight and no bs. You don't need to be independently wealthy or fantastically connected to raise seed $.


A clear, one-stop shop for those considering raising seed money


Most applicable to the broader tech sector (eg less for cpg, biotech), but can be referenced for all industries.

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Skimmed through -- love that it's by founders, for founders. That's rare actually, since most fundraising advice is given by VCs (which is fully backwards). The specific founder anecdotes were terrific.
@aaron_cohn Thanks so much Aaron!

This is a one stop shop for founders looking to raise a seed round. My advice would be to read this well before you plan on raising and consult as needed along the way. Even if you've raised before you're sure to find a wealth of helpful information in Oversubscribed.


Comprehensive and approachable. Filled with best practices and advice that will move founders along the fundraising path faster.


Should have been written a few years ago - would have saved me a lot of time!

I'm a first time founder working on several projects at the moment. I am realizing that if I ever want to give my ideas a shot, I need to raise money. I held out for a few months... but alas raising money is a necessity unless you're loaded or have friends/family willing to pay your rent, living costs, and initial business expenses for a while. I've never done this before and am not connected in the Silicon Valley scene. So, what do I do? This book is for people like me. It's approachable, filled with real advice from real founders, and easily digestible.