Outdoor Voices Trail Shop

Augmented Reality shopping from the next Lululemon

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Outdoor Voices Trail Shop is an AR shopping experience for OV's new running line. Find a trail near you, and unlock exclusive items before they hit the shelves. 🏃‍♂️

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Nick Abouzeid
Nick AbouzeidHunterPro@nickabouzeid · Partner @ Shrug Capital
Outdoor Voices is pushing CPG/fashion into the future. Brands like Lululemon are boring: you go inside, you shop, you leave. OV's new AR app makes you go for a run on a local, specified path in order to unlock their new running line before it releases online. It's like Pokémon Go, but for athleisure. Outdoor Voices, Supreme, Adidas - all have turned shopping into an experience, an activity, an afternoon vacation from your reality into their gamified world. In a commoditized world (where the price typically isn't what stops you from purchasing something), forcing users to go out of their way to get something will become more and more common.