Outdoor Voices Trail Shop is an AR shopping experience for OV's new running line. Find a trail near you, and unlock exclusive items before they hit the shelves. 🏃‍♂️

discussion
Would you recommend this product?
3 Reviews5.0/5
Nick Abouzeid
Hunter
Marketing @ MainStreet
Outdoor Voices is pushing CPG/fashion into the future. Brands like Lululemon are boring: you go inside, you shop, you leave. OV's new AR app makes you go for a run on a local, specified path in order to unlock their new running line before it releases online. It's like Pokémon Go, but for athleisure. Outdoor Voices, Supreme, Adidas - all have turned shopping into an experience, an activity, an afternoon vacation from your reality into their gamified world. In a commoditized world (where the price typically isn't what stops you from purchasing something), forcing users to go out of their way to get something will become more and more common.
Upvote (2)
Share