Outdoor Voices Trail Shop is an AR shopping experience for OV's new running line. Find a trail near you, and unlock exclusive items before they hit the shelves. 🏃♂️
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Outdoor Voices Promotes Its AR App at SXSW to Get People Outside-and ShoppingFor a company whose slogan is "Doing Things," Outdoor Voices couldn't have picked a better weekend with great weather to promote its new augmented reality app. Outdoor Voices encouraged consumers and Austin residents (where the company is headquartered) to leave the convention center at South by Southwest and instead head to a nearby park to get outside and check out its AR shop.
Outdoor Voices Gives Shoppers a Jump on Running Collection With AR-Powered Trail ShopsOV IN THE TRAIL: Outdoor Voices' decision to venture into running apparel was a natural extension for company founder Tyler Haney. The entrepreneur, who also serves as chief executive officer, is a runner. But rather than introduce the run-of-the-mill singlet and side-slit shorts, Haney drummed up a more unusual idea.
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