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Once While Travelling: The Lonely Planet Story

How Tony and Maureen Wheeler created Lonely Planet

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James Mundy
@_jamesmundy · Founder, Foundbite
One of my favourite business books - the story of how a young couple from Britain created one (if not the) world's most popular guidebook company. It's fascinating to read about how they got started making little photo-copied booklets. There's a lot of insights about travelling, running a business and how they created such a strong brand. Highly recommended.