Once While Travelling: The Lonely Planet Story

How Tony and Maureen Wheeler created Lonely Planet

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James Mundy
James MundyHunter@_jamesmundy · Building interesting things with code
One of my favourite business books - the story of how a young couple from Britain created one (if not the) world's most popular guidebook company. It's fascinating to read about how they got started making little photo-copied booklets. There's a lot of insights about travelling, running a business and how they created such a strong brand. Highly recommended.
Ben Tossell
Ben Tossell@bentossell · No-coder 👉 Makerpad.co
@_jamesmundy so cool! I'm sure sooooo many people who have travelled have in some way used The Lonely Planet! Such a great resource :) This story would be V interesting to read!