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Chris MessinaHunter@chrismessina · 🏆 PH Community Member of the Year!
Is Hinge giving OKCupid a run for their money? Or is it just not that strategically advantageous to copy Tinder anymore? (I'm guessing the latter). This looks like a pretty significant design and product update for OKC... just in time too! 💟
Nicholas Sheriff@nicholassheriff · Founder, Sheriff Ventures
@chrismessina Chris this feels more like "hater" copy and pasting and testing some of their methodologies in light of what's happening particularly in America with our political unrest..Okcupid is actually owned by the same exact company that owns Tinder. Look at Facebook & Instagrams "creativity" mother co copy all the time among other smaller subsidiaries. I know because I've had a few fortune 500 companies as clients, and copy and paste abound with their level of thinking. The dating game has always been one sided since its inception ( focus on the men to get all of the value and offer up predatory like features that don't at all make women feel welcomed and safe long term ) and charge the men handsomely because they are more likely statistically to pay long term even for less and less value, just look at match and ashley madison both historically for almost a decade using bots for their whole inception, over 98% of their female userbase was fake, fake just bots men were talking to. So for majority of the industries history, going from actual matchmakers to a digital playground the intent was very very misplaced and that seed is a part of a lot of the dating culture and motivations, the unrest is that a lot of these players are feeling the pressure to actually solve for dating, to actually incrementally offer more and more value and they have no idea how. Hence the copy and paste methodology. Hinge is a joke for majority of the people, I'm taking hundreds of millions of singles globally even just in America, their current model won't scale. It will prove to be short-sighted and just a marketing gimmick with lots of holes, they are trying to offset their churn rate by charging their very active userbase and monetize like tinder but the value offered are two different propositions which hinge doesn't understand. There isn't much accountability in this space, so I won't hold my breath for anything more than a hit and miss delivery here with pretty pictures. Get impressed when they innovate on a much higher level before anyone else does not when they copy and paste off of each other.
Jade Clark@jadenyc · PR/Branding Consultant
@nicholassheriff @chrismessina I disagree and find your analysis on most points here to be way off the mark and skewed by a strong negative bias you seem to have for this entire industry.
Nicholas Sheriff@nicholassheriff · Founder, Sheriff Ventures
@jadenyc @chrismessina Ok I'll offer statistics....firstly I run a product design firm, and I've consulted with several dating co in this industry over the years and many of my friends use to work in this industry. That was what I was speaking to Jade...not opinion when a client wants to sign a six figure contract with my firm and these are their motivations. But let me take you down memory lane....I focused on execution period, not the industry as a generality, as I mentioned before so far the execution hasn't been valuable for everyone involved. Suit Claims Majority Of Match.com Profiles Are Fake Former Employees Back Up Claims http://www.thedenverchannel.com/... Not an opinion facts... They own okcupid and tinder and everyone else, 80% of the dating industry is owned by one company...that is not my opinion Jade that is an actual fact. http://gizmodo.com/almost-none-o... Almost None of the Women in the Ashley Madison Database Ever Used the Site http://www.nydailynews.com/news/... reddit - tinder and bots https://www.reddit.com/r/Tinder/... the company is silent Tinder Bans 13 To 17-Year-Old Users From Its Dating App http://www.konbini.com/us/lifest... https://www.thesun.co.uk/living/... http://www.mirror.co.uk/news/tec... Tinder under fire over claims it allows 13-year-olds to use 'highly sexualised' dating services Tinder BANS underage kids after being slammed for letting 13-year-olds ‘swipe right’ It took then years to ban 13-17 year olds because they tied to their inflated valuation and metrics. The ban came because of PRESS not because of conflict. http://www.dailymail.co.uk/femai... http://radio.rte.ie/radio1highli... More than 7% of Tinder's users are aged between 13 and 17, according to Tinder's co-founder Justin Mateen, which means they actually outnumber the 35 to 44-year-olds, who make up 6.5 percent of the app's users. Nicholas didn't say this the co founder of Tinder did Jade.
Nicholas Sheriff@nicholassheriff · Founder, Sheriff Ventures
@jadenyc @chrismessina again this gets ignored by the co and they simply put a PR spin on it. https://www.reddit.com/r/OkCupid... https://www.quora.com/Why-Does-O... nonoe of what I have said none of it isn't known to millions of people fact...they have been talking about all of my points for years..not days not months not recently YEARS Jade let me know if you need any more links from other people saying the same exact thing. FBI Warns of Online Dating Scams https://www.fbi.gov/contact-us/f...
Nicholas Sheriff@nicholassheriff · Founder, Sheriff Ventures
@jadenyc @chrismessina https://news.vice.com/article/on... Reports of Rape Linked to Online Dating Rise 450 Percent in Five Years I was talking about mostly men ( who are the ones funding these dating co ) that's a statistical fact, focusing most of their energy on producing that celebrates them being predatory tied to of dating, not for compatibility, they focus on men to get the revenue in.
Ben Fox@benjaminefox · Co-Founder, FlowPress
I met my wife on OK Cupid. Excellent service. Loved the Q&A side of it.